Head of Digital Marketing in Sheriff

Looking for a stable job in a company with a good reputation? Join our team of professionals and develop with us!

National security operator SHERIFF is a team of professionals that comprehensively provides security throughout Ukraine. We provide a full range of security services: physical security, collection, demining, installation of security and fire systems, video surveillance and cargo escort, as well as constantly developing new technical areas.

Our company website: https://sheriff.com.ua

We invite to our team a Head of Digital Marketing

Functional responsibilities:

1) Management of the results of digital channels

•  Responsibility for the implementation of KPIs in the digital direction.
•  Building a channel system of goals and reporting.
• Backlog prioritization: what has the greatest impact on the result here and now.

2) Performance marketing: WEB + APPS

• Manage PPC directions (Google/Meta and others): campaign structure, test plan, CPL/CAC/CPA control.
• Implement a system cycle of experiments: creatives/offers/audiences/landings, hypothesis - test - conclusion - scaling.
• Quality control of leads through integration with OneBox: statuses, conversion into a contract, feedback from sales.

3) Retention/CRM and communications via eSputnik

• Together with the retention manager, build lifecycle communications: welcome/progress, follow-up after application/consultation, extension of contracts, upsale.
• Omnichannel logic: email, push, mobile push, web-push, SMS - frequency rules, segments, triggers, A/B tests.
• Data and event quality control for segmentations and scenarios: site, application, CRM.

4) SEO/ASO as a systemic direction

• Put SEO/ASO into a managed process: priority clusters/pages, update calendar, impact measurement.
• Ensure international scaling (localization plan, structure, processes).

5) Data, attribution, tracking (together with Data Analytics)

• Define a single funnel and attribution model: from click/install to contract/continuation.
• Ensure correct tracking and matching data: GA4/web, AppsFlyer/apps, OneBox/CRM, eSputnik/CDP.
• Regular dashboards and analysis of results: weekly - operational, monthly - strategic.

6) Team and contractor management

• Building a management system.
• Setting tasks, performance review, people development.
• Management of contractors (for example, link building/PRS) - selection, SLA quality control.

Professional knowledge and skills /hard skills:

• Deep understanding of performance marketing and digital ecosystem. 
• Experience with PPC, paid social, lead generation, CRM, SEO. 
• Strong skills in developing go-to-market strategies.
• Understanding of unit economics, LTV,CAC, ROMI.
• Experience in building retention strategies. 
• Experience in managing marketing budgets.
• Strategic thinking, strong analytics. 
• Proactivity and responsibility for the result.
• Leadership and the ability to work in a multicultural environment. 

We offer:

• Place of work: Kyiv, str. Sosnytska 1/44;
• Working schedule: Mon-Fri, 9:00-18:00 (5/2), hybrid format; 
• Timely payment of wages 2 times a month;
• Working in a stable, constantly developing company with more than 20 years of history of successfully providing security throughout Ukraine.

If you want to know more about us, click: https://sheriff.com.ua and ready to show the result — send your resume.

Tel. (067) 238 56 64, Telegram: @Tanya_Sheriff