Head of Digital in PRO.people Recruitment Agency

An international marketing company, confidently operating in Europe, Asia and LATAM, opens a new strategic direction - entering completely new markets.
And right now we are looking for a Head of Digital to lead this breakthrough.

This role is not just another position in the structure.
It is about the opportunity to create something from scratch, influence the business and shape the market there, where is "empty on the map".

We are looking for a person who is not afraid of the unknown, knows how to test hypotheses, build systems, and most importantly - see opportunities where others do not notice them.

Your key tasks:

• Form a marketing strategy taking into account local specifics, audience behavior and business goals.
• Manage performance and brand marketing: PPC, SEO, PR, Email/SMS, Affiliate. Your area of ​​responsibility is channel consistency, efficiency and a clear KPI framework.
• Adapt UX, funnels, content and communications to the specifics of the region. 
• Collaborate with local media, influencers and partners.
• Regular analysis of marketing effectiveness, A/B testing and hypothesis generation. The focus is data-driven solutions and scaling.

Your experience:

• Deep understanding of the full cycle of working with a digital product — from engagement to retention.

• Practical experience in digital marketing: SEO, PPC, SMM, Influence, Product Marketing.

• Sure knowledge of metrics (CPA, ROMI, LTV, ARPU) and ability to build dashboards.

• Experience in creating marketing strategies and launching a market from scratch or scaling it.

• Ability to allocate a marketing budget and work with different channels in parallel.

Tools you know for sure:

Google Trends, SimilarWeb, SEMrush/Ahrefs, Glimpse, GA4, Power BI.

 From us:

• Experience with a digital B2C product in the international arena and experience with new markets.
• Really quality onboarding - we will help you adapt, understand the product and niche, and also delve into the world of our team.
• The opportunity to influence the product strategically and implement initiatives quickly.
• No micro-management and an ambitious team of professionals.
• Compensation for sports, language courses and psychologist services, free lunches in the office — we care about your physical and mental health.
• Hospital and paid vacations — your health and rest are important.
• Reserved public holidays — up to 10 days a year.
• Opportunity to choose a convenient work format: completely remote, hybrid or in an office in Kyiv. We don't care about your location - what you do is important.