Head of D2C in Orisil-Farm

    Orisil-Pharm is a Ukrainian pharmaceutical company with a 20-year history, specializing in innovative medicines and dietary supplements.
We are starting a D2C direction from scratch and are looking for a leader who can create a full-fledged direct sales channel, turning it into a scalable and predictable business.

This is a role for those who like freedom of action, speed, bold ideas and real impact on business.

Your main task

Build the D2C channel as a full-fledged business direction:
strategy > team > operations > marketing > analytics > scaling.

What you will do:

1. Strategy and launch

• You will create a D2C strategy, a roadmap and a financial model.

• You will form a process architecture and an operational model.

• You will set KPIs for channels, teams and contractors.
  You are the architect and owner of the entire direction.

2. Marketing and performance

• You will build effective funnels (welcome flow, abandoned cart, repeat purchase).

• You will launch and optimize traffic: Meta, Google, YouTube, remarketing, influence.

• You will test offers, creatives, UGC and hypotheses.

• You will develop SEO, content, CRO.

This is your playground for experimentation and scaling.

3. Operational activity

• You will set up logistics, fulfillment, customer technical support.

• You will ensure high-quality moderation of the site and platforms.

• You will manage contractors: advertising, design, CRM, content, fulfillment.

Clear rules, fast actions, measurable result.

4. Analytics and performance management

• You will build system reporting: GA4, e-commerce dashboards, Power BI.

• You will monitor CAC, ROAS, retention, LTV and other key metrics.

• You will work with unit economics, hypotheses, process optimization.

You make decisions based on on the numbers.

Who we are looking for:

• A person who has already started D2C from scratch is a must.

• Expert in digital: performance, SEO, UX, CRM, analytics.

• Someone who knows how to build teams, manage contractors and processes.

• A cool mind, high productivity, proactivity and discipline are a must.

• Experience with GA4, GTM, CRM and other e-commerce tools.

We need a professional with practical startup experience, not just a theoretical background

What we are we offer:

• A key role in building the D2C direction from scratch — with strategic influence.

• Direct communication with top management and the opportunity to influence decisions.

• Competitive compensation, bonuses and resources for the implementation of ambitious tasks.

• Access to products and processes where quality and innovation are important and expertise.

• A team that works for results and supports professional development.