Head of CRM (iGaming) in Bykova Recruitment Agency

8 серпня 2024

Head of CRM (iGaming)

за кордоном, віддалено

Our client — the affiliate program in the gambling industry, is looking for those who aspire to:

• Develop and execute CRM strategies for casino and sports brands, covering the customer lifecycle;
• Plan and analyze promotional campaigns for player activation, retention, and reactivation;
• Create targeted segments for campaigns using customer data;
• Formulate and test CRM hypotheses using A/B testing;
• Collaborate with design and content teams for promotional materials;
• Ensure timely promotions during important events;
• Implement approaches for player activation;
• Create automated retention funnels;
• Monitor key retention metrics weekly and monthly;
• Improve communication metrics.

We need your professional experience:

• Experience in the gambling or betting industry;
• Experience working with email providers and CRM systems;
• Strong analytical skills with the ability to interpret data, analyze campaign results, and provide actionable insights;

Upper-Intermediate level of English proficiency.