Head of CRM in Slots City

Responsibilities:Leading CRM department – more product, less operation stuff.Roadmap of the department creation and management, give strategic input to the CRM management;Daily collaboration with content/product/analytics team.Analyze user behavior and hypothesize a way to significantly improve customer engagement metrics;Describe, formalize and manage to lead the full cycle of hypothesis validation about players life cycle and enduring player’s motivationSet up, test and analyse Email, SMS and other promotion campaigns;Contribution to campaign offers and follow-up after campaign execution;Sharing ideas within retention team for potential improvements and campaigns;Requirements:2+ years of experience in Product/the field of CRM;Hands-on experience with product hypothesis validation for all funnels (Reg2FD, FTD, STD, triggers to increase gaming activity);Successful experience with cross-sale and up-sale mechanics, data-driven approach to work;Experience with user segmentation and personalization of offers;Deep understanding of gamification tools and mechanics;Knowledge of various CRM systems and platforms for campaign management.Strong understanding of data analytics (GA, Hotjar, Power BI or equivalent). Ability to independently conclude data.Experience in gambling is a must;Experience in communication management;Level of English language - B1