Head of Agency Marketing in UN/COMMON

UN/COMMON is a digital experience and marketing agency that launches and grows the world’s best-emerging brands. We believe the future of consumer-facing brands starts with creating authentic stories built for the consumer first and the brand second. We are incredibly proud to work with revolutionary brands such as Selina Gomez’s Rare Beauty, Beauty Blender, Lemon Perfect, Liquid Death, and more.We are an employee and customer-centric agency bringing mission-first brand stories to life to benefit the greater good and better people’s lives. And we have a TON of fun doing it!Summary ✏️As the Head of Agency Marketing at UN/COMMON, your mission is to vastly elevate our B2B marketing approach, reinforcing us as a prominent industry player alongside top D2C eCommerce brands. You'll spearhead lead generation through innovative strategies encompassing content marketing, social media, events, paid media, and partner co-marketing. Your strategic management of partner relationships and collaboration with internal teams will propel our agency to new heights. You will report directly to the Senior Director of Revenue Growth.Your MissionWe're looking for a trailblazer with agency marketing experience to implement their expertise while iterating & optimizing strategies to elevate our Go-To-Market strategy. Your focus is on forging personal connections with D2C decision-makers through valuable content, demand generation, and elevating our team as industry experts to engage with our Ideal Customer Profile (ICP). We need someone to break free from conventional marketing norms that no longer cut it in this saturated market. We're seeking a B2B marketing innovator who can truly spark demand to support our sales team.We're currently accepting applications from candidates in North America. Join us on this exciting journey to transform B2B marketing! 👋What will I be doing? 👩‍💻👨‍💻Craft and fine-tune UN/COMMON's Go-To-Market strategy and target audience, taking hands-on control of our agency's marketing plan and collaborating with all department leaders proactivelyProvide short and long-term market insights to support business development and B2B client acquisitionChampion consistent branding, messaging, and content in all agency marketing efforts, working closely with content, creative, sales, and the wider teamOversee strategy and execution of B2B marketing plans, which may include PPC, ABM campaigns, industry events, webinars, and website updatesOversee the creation of content for social media, webinars, blogs, and collaborate with the teamDevelop a GTM (Go-To-Market) strategy to amplify and establish our senior team members as LinkedIn influencersManage the content marketing calendar, setting annual goals and quarterly OKRs for each department to contribute relevant contentOversee and evaluate ROI for external marketing vendors, offering actionable insights for performance improvementEstablish and develop our partnership management program to support relationships and lead generation with agency and tech partnersBuild out a team of top-notch marketers to execute the go-to-market (GTM) strategyResponsible for overseeing marketing efforts across all our global hubs as we continue to expandBuild and nurture partner relationships to drive revenue and meet licensing goalsEstablish the foundation for UN/COMMON's Agency Marketing department, streamlining processes and integrating marketing as a cross-functional focusOptimize Sales processes to ensure a consistent brand image and enhance conversion rates with leads in the pipelineMaintain brand integrity and consistency, collaborating with Design Leads on brand management standardsProactively manage a cost center and budget for Agency Marketing, analyzing costs and ROI closely and collaborating with Operations to ensure expenses are in line with overhead cost goals and directly correlated to moving forward company goalsBe accountable to maintain operational excellence through EOS, contributing actively to all setting and attaining company goals and rocks, as well as driving innovation within the marketing department that aligns with the long term vision of the organization is a mustRequirementsWhat do I need? 🤓6-9+ years of hands-on experience in eCommerce agency marketing or equivalent B2B/SaaS agency marketingA track record of actively managing B2B Marketing Lead Generation and meeting MQL quotasProven expertise in managing marketing pipeline generation from concept to ROI analysisKnowledge of eCommerce, SaaS products, and digital marketing, with specific experience in Shopify Plus and KlaviyoPreferred certifications in Google Analytics, Google AdWords, or HubSpot Marketing HubStrong financial acumen and business senseExperience managing partner and vendor relationships, including co-marketing events, webinars, and content collaborationsSelf-driven, dynamic, entrepreneurial mindset with a passion for meeting goals and deadlinesExcellent organizational and project management skills, along with attention to detailOutstanding written and verbal communication skillsInitiative and willingness to work independently and introduce new processes and ideasA team player capable of working cross-functionallyBenefitsPerks 😍Fully remoteHealth, dental, vision, and life insurance (we contribute to employee premiums)$1,000 to set up your workspace or Company-provided laptop23 days of PTO10 company holidaysHalf-day Fridays (year round!)12 weeks 100% paid parental leaveRetirement plan with 4% match$250 Quarterly Wellness Stipend$500 Employee StipendVolunteer Time OffWhat happens after I apply? 🤔Quick phone call with a member of our Talent Acquisition team to find out more about your experience and why you want to work at UN/COMMONInterview Process: Discussion with our Chief Revenue OfficerTake-Home AssessmentMeet The Team!Equal employment opportunityWe are an equal opportunity employer and foster an inclusive environment. We welcome people from diverse backgrounds and perspectives to apply to our positions. This is something we're serious about- we are constantly striving to listen better and be better. Show more Show less Должностной уровень Директор Тип занятости Полный рабочий день Должностные обязанности Маркетинг Отрасли Технологии, информационные средства и Интернет