Growth Marketing Manager (Beauty&Care) in SKELAR

July 23, 2024

Growth Marketing Manager (Beauty&Care)

abroad

SKELAR is a venture builder that builds international product IT - companies according to the rules of the venture capital world. Together with co-founders, we gather strong teams to launch product IT businesses and win in global markets.

MaxBeauty is a product in the Beauty&Care niche that helps women preserve their natural beauty through proper body, skin and hair care.

We are currently looking for a User Acquisition Manager, who will be the first marketer on the project . The project is at the MVP stage, so you have a unique opportunity to be a part of a product that will very soon catch fire on the international market and have unlimited career prospects.

This possibility seems to speak for itself.

You are definitely right for us if you:

— aspire to career development in the direction of performance marketing and want to pump up your entrepreneurial spirit;
— You want to directly influence the commercial result of the product, starting from the first day of its existence (and even before that);
- You can defend your opinion with arguments and make decisions independently;
— You are not afraid of a fast pace of work and are ready to take responsibility for the result;
— Ready to experiment a lot to find the best solution;
—You hear feedback and strive for rapid professional growth and self-development.

in TikTok and Google ;
—Advertising budget management to achieve product marketing and financial goals;
- Work with the creative team to create quality ad creatives that convert. You will set tasks for the creative team, participate in brainstorms and evaluate the work results of designers;
- Work with product and technical team to create cool funnels that convert. We will research and improve user flow;
—Creation, launch, evaluation and optimization of advertising campaigns in Meta. Finding the optimal setup that works best for our product and business model;
—Evaluating campaign performance results. Monitor not only key marketing metrics ( CTR, CR, CPA, ROI, etc. ), but also look down the funnel and adjust your strategy based on the data;
- Study of direct and indirect competitors in terms of channels, promotional materials and successful approaches in attracting users. This point sounds self-explanatory.

From our ideal candidate, we expect:

— 2+ years of experience in user acquisition / performance marketing;
—Successful cases of managing advertising budgets in Facebook Ads from $50,000;
—Experience of working with the B2C market and users of international markets;
- Systematicity and structure in work;
—Strong critical thinking and data-driven approach;
— Strong analytical abilities (factor analysis, ability to find cause and effect relationships, prioritization);
— Ability to analyze large amounts of information and draw conclusions from it;
— Understanding marketing metrics such as  CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention and relationships with company financial results;
— Creativity and the ability to generate qualitatively new ideas and hypotheses;
- Confident level of use of Excel and Google Sheets;
- Knowledge of English at the B2+ level.

Will be an additional plus:

- Experience with Google Ads and TikTok ;
—Experience in purchasing web products;
—Skills for working with Amplitude and Tableau ;
—Experience writing queries in SQL ;
- Skills of working with Google Tag Manager, Google Analytics, Google Optimize.

SKELAR is an environment for self-realization of people who are able to build successful companies. We call such companies the next big everything.

In addition to businesses, we are developing the SKELAR foundation from the employees of our venture builder to support the Armed Forces. Within the limits of the initiative, we create and finance large projects that help bring our victory closer.

SKELAR is an environment for self-realization of people who are able to create successful companies. We call such companies the next big everything. We believe in their power and scale. We plan to continue to develop tech businesses, conquer global markets and work for the victory of Ukraine 🇺🇦

For this, we have created all the opportunities within our venture builder:
—8 infrastructure teams that help businesses close any issues: from recruiting and communications to finance and legal issues;
— A community of founders who have already launched more than one business and can share practical experience;
—Internal clubs by professional areas: marketing, development, finance, recruiting;
— Trainings, courses, attending conferences;
- Health insurance, corporate doctor and psychologist.

Let's build the next big everything together!