Global Marketing Manager in Intellias

Global Marketing Manager віддалено The Digital Marketing Specialist’s role istodesign, create, and deliver digital marketing campaigns and improve activation processes tosupport the expansion and growth ofclient’s services and products. The person helps global and local teams with their Digital Marketing campaigns and activation plans, including campaign design, build, preparation, execution, and evaluation. She/He will have many years ofexperience working with performance marketing and planning and running digital marketing campaigns. This includes experience working with Analytics, SEO, Paid Media, Content Management, Lead Management etc. Inaddition, she/he isresponsible for leading, guiding and training digital marketers and other individuals across the organization and scale capabilities. Together with the Digital Marketing team and key global and local stakeholders, the Digital Marketing Campaign Specialist manages marketing processes and practices toreach business goals byusing digital technologies and channels. What project wehave for you Digital marketing isakey success factor for our company’s future. Asthe industry gradually shifts from traditional tomore digital marketing approaches, this role will play acrucial role inachieving our business goals and objectives. This includes ashift inmindset across global and local teams, implementation ofstrong processes, country support for campaigns execution, and enablement with digital marketing tools. The Digital Marketing organization will primarily work with theCP business. The team works alongside the global product marketing teams toenable new product launches and regular marketing campaigns with adigital-first mindset. What you will do Responsibilities : Campaign management: Define, create, implement, and optimize the omni-channel digital marketing campaigns (focus onacquisition ofgrower data, grower engagement, conversion ofsales and grower loyalty), B2B and B2C, for CP, Seeds &Digital Agand over all relevant digital touch points Define the campaign journeys for acquisition, engagement and conversion campaigns Alignment ofdigital campaigns with local marketing teams and their initiatives Define, implement, and optimize digital touchpoints per campaign using best practices Define implement and optimize the paid media budget allocation Roll out local digital content strategy inclose collaboration with global digital content team Realization oftagging and SEO/SEM implementation ofall digital campaign assets Management ofall digital campaign content consistency &quality according tothe brand guidelines Creation ofdigital campaign creation briefs for the agencies involved and the end-to end campaign delivery process Setting, measuring, optimization and reporting ofall campaign KPI’s and assuch optimize local digital A&P spend ofpaid media Drive digital marketing capability building inlocal marketing teams Manage the digital marketing budget Interfacing with external agencies Processes and support : Support local and global teams with their digital marketing campaigns. Help toincrease global digital marketing processes, adoption ofplatforms, channels, tools and quality ofdigital marketing campaign execution. Ensure and catalyze collaboration and transparency across teams internally (e.g., Branding, Communications, Commercial Excellence, global and local Marketing teams, IT/Digital teams) and externally, interfacing with agencies. Data-driven optimization : Establish, evolve and maintain digital marketing dashboards and champion data driven decision making. Lead consistent use and review ofKPIs tomeasure ROI, monitor process and adjust course, e.g., tooptimize campaigns (incl. website/social media performance) and optimize digital A&P spend. Mindset change : Support the organization’s transformation ofmarketing from more traditional towards digital approaches bybrining innovative methodologies, new tools, adrive toexperiment and best practices from other industries. Manage end-to-end digital projects todrive, validate and embed the change with other teams. Scaling and automation : Scale digital marketing capabilities globallyby (1) building capabilities inlocal marketing teams, (2) standardize processes and templates, (3) drive implementation and adoption ofmarketing automation systems and (4) leverage digital management assets across markets. What you need for this Experience &Requirements : 3.5+ years ofhands-on digital marketing campaign experience; preferably inalarge international company Strong understanding ofthe digital marketing domain, incl. campaigns, owned, earned, paid and social media Outstanding ability tounderstand markets, customer behavior (B2B and B2B2C) and structure analysis Advanced knowledge ofPaid Media (Google Ads, Meta, Twitter, Programmatic etc.) and the ability tocreate and effectively manage paid media campaigns Expert ingrowing high-quality followers and building engagement across the main social channels Experience with digital personalization, A/B testing, lead management and leveraging technology ingeneral, e.g., SFDC& Marketing Cloud Experience with KPI setting and measuring and driving campaign optimization over the various digital touchpoints Excellent project management skills; ability tomanage multiple projects/initiatives atthe same time Strong team player, able towork incross functional environment, strong inbuilding and maintaining relationships Influencing skills, drive for result/outcome oriented Problem-solving skills with strong attention todetailStructured and analytical Ademonstrable passion for digital Proficiency inEnglish What it’s like towork atIntellias — AtIntellias, weare committed tobeing anequal opportunity employer, fostering equity, diversity, and inclusion. Wewelcome and celebrate the differences ofall qualified applicants. Join Intellias for acareer where your unique perspectives are not only valued but crucial toour success.