Facebook User Acquisition Manager (Subscriptions) in Boosta Inc

Hello!

We, Boosta, are a holding IT company that creates, scales and invests in digital businesses with global potential.

• Hundreds of thousands of customers around the world

The Boosta portfolio includes a large number of successful IT products, as well as performance marketing projects.

Starting your journey in User Acquisition? Join our partner team as aJunior Facebook User Acquisition Manager: you will test campaigns, find user acquisition strategies and learn how to scale products with traffic. An ideal role for those who want to grow quickly and set the bar high!

We minimize bureaucracy and maximize speed: we have a clear process, a strong team and ambitious goals. If you are focused on results, experiments and scaling, let's grow together!

Do you like testing and looking for profitable traffic opportunities? Ready to be responsible for budgets and campaign results? Then you are perfect for us!

What will you do?

• Planning, launching and optimizing Facebook campaigns to attract premium installations > trial periods > paid subscriptions; management of ABO/CBO, placements and bidding strategies.

• Defining event layout with product and analytics teams; MMP + SKAN configuration support and periodic tracking testing.

• Organization of the continuous creative process: preparation of briefs, storyboards, weekly batch testing andknow about hooks/angles.

• Conducting structured paywall and onboarding tests with the product team (pricing, trials, text, visuals) and then reporting the results back to UA.

• Management of budget spending rates and forecasting; reallocation of spend based on marginal ROAS/pLTV and cohort performance.

• Providing weekly insights with clear next steps; early detection of risks (gaps in signals, problems with politicians) and offering solutions.

What do we expect from you?

• 0.5+ years of experience with iOS/Android apps.

• Basic understanding of attribution. 400; font-style: normal; text-decoration: none">Working with conversions; experiments with conversion schemes.

• Creative creation system for mobile UA (UGC, motion, hooks/corners) in 1:1 and 9:16 formats; disciplined A/B testing and analysis of results.

• Deep understanding of subscription metrics: CTR > CVR before trial > Trial>Paid, D1/D7 retention, ARPU/LTV, churn/renewal, testing paywalls/onboarding.

• Cooperation with ASO and paywall teams; experience influencing assets in stores and onboarding processes to increase CVR.

• Strong analytical tools (Sheets/Excel, cohort analysis, pLTV forecasts); the ability to quickly make decisions about resource allocation.

Personal qualities:

• A result-oriented all-rounder who can handle the full UA cycle — from creative briefs to LTV analysis.

• Inquisitive, structured, with a preference for experimentation; documents learnings and scales what works.

• Restful when working with captured/aggregated iOS data.

normal; text-decoration: none">Step 4: Font-style: normal; text-decoration: none"> style="font-weight: 400; font-style: normal; text-decoration: none">Flexible graphics. You can work remotely or from our comfortable offices. The working day starts from 8:00 to 11:00.