Email / Outbound Marketing Specialist in Waverley Software

Waverley Software is looking for a data-driven and proactive Outbound Marketing Specialist (with a focus on email marketing) to join our Sales & Marketing team. The ideal candidate speaks fluent English, has knowledge of the IT outsourcing industry, and has previous experience launching email marketing campaigns for lead generation from scratch. 

Requirements:

• 3+ years of work experience as an Email marketing manager or Digital marketing specialist

• Min. upper-intermediate level of English, spoken and written

• Working knowledge of Outbound Marketing and Sales best practices in cold lead generation

• Proficiency with marketing automation, email sequence, and analytics tools (e.g. Marketo, WoodPecker, Apollo, RocketReach, Hunter.io, etc.)

• Proven experience successfully launching and executing cold email marketing campaigns and generating qualified leads

• Ability to multitask and prioritize projects with conflicting deadlines

• Analytical mindset, ability to conduct research and present the findings

• Knowledge of transactional and other types of email campaigns for tech product businesses is a BIG PLUS

• The ability to self-sufficiently create engaging and memorable email texts is a PLUS

• Experience working with and configuring CRM systems is a PLUS

• Nice to Have: Experience with LinkedIn (Ads, Outreach)

Responsibilities:

• Plan, prepare, design and execute successful email marketing campaigns for Waverley Software and our customers

• Leverage various tools and sources to expand and enrich our email list

• Come up with compelling, engaging, and selling email templates

• Ensure emails follow industry policies and best practices, work to minimize the unsubscribe rate

• Bring creative ideas to the table on how to generate new leads for our Sales team

• Remain fully informed on market trends, other parties’ researches and use them to improve the efficiency of outbound campaigns

• Upgrade the existing email templates using graphics, personalization, and advanced features

• Communicate regularly with stakeholders, and report on the efficiency of email campaigns

• Analyze campaign performance and suggest improvements