Email marketing specialist (Part-time) in Modern Expo

3 липня 2024

Email marketing specialist (Part-time)

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Modern Expo has been a top company in creating modern retail ecosystems for more than 20 years.

Modern Expo is 9 high-tech production units specializing in different types of equipment. Our manufacture is one of the most powerful in the world, we provide mass-replication in roll-outs and ensure meeting each of our products with European safety and quality standards (EN and FEM).

Today we have become a platform bringing together leading professionals into powerful teams of R&D, IT, retail design, engineering, etc., working in synergy to create the perfect retail of the future by Modern Expo.

We are looking for a part-time EMAIL MARKETING SPECIALIST to join our team and integrate email marketing as a strategic channel to increase customer and partner engagement.

What will you do?
— Launch an email platform from scratch, ensuring seamless integration with the existing CRM.
— Create and execute email marketing strategies focused on retention and advocacy, identifying opportunities to increase revenue, including upsell and cross-sell initiatives.
— Prepare and execute segmented email sequences in collaboration with copywriter and designer, ensuring tailored messaging for different audience segments.
— Continuously enhance email marketing effectiveness through A/B testing and thorough result analysis, driving higher open and conversion rates.
— Grow the subscriber base and manage lead segmentation.
— Oversee and enhance the NPS process through strategic email campaigns to gather and act on customer feedback.
— Activate and reactivate the user base through targeted email campaigns, ensuring ongoing engagement and retention.

What are we looking for?
— 1+ years of experience with email automation campaigns, including activation, retention, engagement, and loyalty.
— Proven track record in building successful email campaigns.
— Experience in launching email platforms from scratch.
— Knowledge of email marketing fundamentals: CAN-SPAM, GDPR requirements, segmentation, domain reputation, and key email metrics (OR, CTR, CTOR).
— Proficiency in A/B testing.
— Upper-intermediate level of English.
— Strong analytical skills, dedicated to continuously enhancing campaign effectiveness.

We offer:
— Office or remote work format available.
— Young and dynamic team.
— Modern office and uninterrupted workflow.
— Transparent career path.
— Bonuses and incentives for implemented ideas.
— Compensation for training.

Contact us: +380 95 295 57 29