Email marketing specialist (Part-time) in Modern Expo

Modern Expo has been a top company in creating modern retail ecosystems for more than 20 years.

Modern Expo is 9 high-tech production units specializing in different types of equipment. Our manufacture is one of the most powerful in the world, we provide mass-replication in roll-outs and ensure meeting each of our products with European safety and quality standards (EN and FEM).

Today we have become a platform bringing together leading professionals into powerful teams of R&D, IT, retail design, engineering, etc., working in synergy to create the perfect retail of the future by Modern Expo.

We are looking for a part-time EMAIL MARKETING SPECIALIST to join our team and integrate email marketing as a strategic channel to increase customer and partner engagement.

What will you do?

• Launch an email platform from scratch, ensuring seamless integration with the existing CRM.
• Create and execute email marketing strategies focused on retention and advocacy, identifying opportunities to increase revenue, including upsell and cross-sell initiatives.
• Prepare and execute segmented email sequences in collaboration with copywriter and designer, ensuring tailored messaging for different audience segments.
• Continuously enhance email marketing effectiveness through A/B testing and thorough result analysis, driving higher open and conversion rates.
• Grow the subscriber base and manage lead segmentation.
• Oversee and enhance the NPS process through strategic email campaigns to gather and act on customer feedback.
• Activate and reactivate the user base through targeted email campaigns, ensuring ongoing engagement and retention.

What are we looking for?

• 1+ years of experience with email automation campaigns, including activation, retention, engagement, and loyalty.
• Proven track record in building successful email campaigns.
• Experience in launching email platforms from scratch.
• Knowledge of email marketing fundamentals: CAN-SPAM, GDPR requirements, segmentation, domain reputation, and key email metrics (OR, CTR, CTOR).
• Proficiency in A/B testing.
• Upper-intermediate level of English.
• Strong analytical skills, dedicated to continuously enhancing campaign effectiveness.

We offer:

• Office or remote work format available.
• Young and dynamic team.
• Modern office and uninterrupted workflow.
• Transparent career path.
• Bonuses and incentives for implemented ideas.
• Compensation for training.

Contact us: +380 95 295 57 29