Email Marketing Specialist in Growe

August 19, 2024

Email Marketing Specialist

Abroad

At Growe, we work confidently in the iGaming and entertainment industry, connecting brands around the world and gathering expertise from different markets.

We are focused on developing and implementing advanced technology platforms and payment solutions, facilitating expansion and sustainable asset growth. From launching new iGaming brands in Asia, Africa and Latin America to providing exclusive conditions to our team players and extraordinary chances to win, we unlock potential and capitalize on opportunities.

We form a talented team, thanks to which we remain in the leading positions in the field of technological and marketing achievements, constantly overcoming new horizons.

There are no limits to ambition at Growe! We are boldly breaking stereotypes on our way to unprecedented success in an ever-changing industry.

Are you ready to grow with us?

Growe is waiting for those who strive:

• Develop and implement comprehensive email/SMS marketing campaigns, from concept development to delivery and analysis;
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, compelling visuals, and compelling calls to action;
• Segment mailing lists and manage them, providing precise targeting and personalized communication based on customer demographics, preferences and behavior;
• Create visually appealing email templates that adapt to different devices and browsers;
• Identifying opportunities to optimize email/SMS mailings and conduct A/B testing to analyze performance indicators to optimize campaign effectiveness and engagement levels;
• Monitoring and studying key performance indicators (KPI) of email/SMS campaigns, such as email delivery, open rate, number of clicks, conversions and ROI;
• Stay abreast of industry trends and best practices in email marketing to drive innovation and continuous improvement.

We need your professional experience:

• Bachelor's degree in marketing, communications or related fields;
• 2+ years of experience working as an email marketer or in a marketing position;
• Knowledge of HTML and CSS for customizing email templates;
• Ability to analyze data and create reports using tools;
• Experience with A/B testing, Google Ads and other relevant advertising platforms;
• Excellent written and verbal communication skills with an analytical mindset to interpret data and draw actionable conclusions;
• Creative thinking and the ability to create interesting content for e-mails;
• Knowledge of CRM integration systems and customer segmentation;
• Understanding the principles of email delivery and reputation management;
• Knowledge of email personalization strategies and dynamic content;
• Proficiency in English on parnot above average.

We value:

• Strategic thinking and conflict resolution;
• Ability to think creatively, strategically, identify and solve problems;
• Strong attention to detail and organizational skills;
• Ability to work effectively in fast-paced conditions and deadlines;
• Excellent communication and cooperation skills;
• Proactive thinking.

We are looking for those who share our core values:

• GROWE TOGETHER: Our team is our core value. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with Growe's success strategy;
• BE READY FOR CHANGE: We perceive challenges as opportunities for growth and evolution. We adapt today to win tomorrow.

What do we offer?

• Tax coverage;
• Health insurance and financial assistance;
• Benefit Cafeteria (compensation of the gym / dentistry / psychologist, etc.);
• 100% paid sick leave;
• Paid leave;
• Annual salary review (based on results);
• Bonus system based on OKR;
• Individual annual budget for education, with the possibility of attending paid conferences, trainings, English language lessons, master classes, etc.;
• Personal development plan;
• Corporate and team buildings;
• Free lunches in the office.

English version

Growe welcomes those who are excited to:

< li> Develop and execute end-to-end email/SMS marketing campaigns, from conceptualization to delivery and analysis;
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action;
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior;
• Design visually appealing email templates that are responsive across devices and browsers;
• Identifying opportunities for email/SMS optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates;
• Monitor and study email/SMS campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI;
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

We need your professional experience:

• Bachelor’s degree in marketing, communications or a related field;
• 2+ years of experience as an email marketer or a marketing role;
• Familiarity with HTML and CSS for email template customization;
• Proficiency in data analysis and reporting using tools;
• Being accustomed to A/B testing, Google Ads and other relevant advertising platforms;
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights;
• Creative thinking and the ability to develop engaging email content;
• Familiarity with CRM integration systems and customer segmentation;
• Understanding of email deliverability and reputation management;
• Knowledge of email personalization and dynamic content strategies;
• Upper-intermediate English proficiency.

We appreciate if you have those personal features:

• Strategic thinking and conflict resolution;
• Ability to think creatively, strategically, identify and resolve problems;
• Strong attention to detail and organizational skills;
• Ability to work effectively in a fast-paced and deadline-driven environment;
• Excellent communication and collaboration skills;
• Proactive thinking.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

• Tax coverage;
• Medical insurance & financial aid;
• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);
• 100 % paid sick leaves;
• Paid vacation;
• Annual salary review (based on performance);
• OKR-based bonus system;
• Individual annual training budget, which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;
• Personal development plan;
• Corporate events and team-building activities;
• Free lunches at the office.