Email Marketing Manager in Astral Health & Beauty

JOB DESCRIPTIONThe Email Marketing Manager at Astral Health & Beauty plays a pivotal role on the Digital team in optimizing our digital marketing efforts. This role’s primary focus will be strategizing, implementing, and maintaining the Klaviyo marketing automation system to enhance customer engagement, drive conversions, and maximize ROI. The Email Marketing Manager should have a deep understanding of marketing automation tools and a passion for delivering personalized and impactful customer experiences. This role will report to the Director of Ecommerce. KEY RESPONSIBILITIESMarketing Automation Strategies: Develop and execute marketing automation strategies to nurture leads, increase customer retention, and drive conversions throughout the customer lifecycle.Platform Management: Manage the marketing automation platform Klaviyo to create automated campaigns, workflows, and personalized customer journeys.Email and SMS Marketing: Build and optimize email and SMS marketing campaigns, including designing templates, A/B testing, and analyzing campaign performance metrics to improve engagement and deliverability.Continuously monitor and analyze marketing automation processes, providing insights and recommendations for optimization and enhancement.Ensure compliance with data privacy regulations and best practices in email marketing and automation processes.Collaboration and Coordination: Work closely with cross-functional teams, including content, design, and product teams, to segment audiences effectively, create targeted content, and optimize workflows that align with business goals and customer needs.Stay Updated with Industry Trends: Stay updated on industry trends and best practices in marketing automation and with Klaviyo, suggesting and implementing innovative strategies to enhance campaign performance. QUALIFICATIONSBachelor’s degree in marketing, business administration, or a related field.Proven experience in marketing automation, CRM, or a related field, preferably within the beauty, cosmetics, or fashion industries.Proficiency in Klaviyo.Strong understanding of CRM principles, segmentation strategies, and customer journey mapping.Experience in creating and optimizing email marketing campaigns, familiarity with HTML/CSS for email template design is a plus.Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to improve campaign performance.Excellent project management skills, attention to detail, and the ability to manage multiple campaigns simultaneously.Strong communication and collaboration skills to work effectively with cross-functional teams. ABOUT ASTRAL HEALTH & BEAUTYAstral Health & Beauty has established itself as a leading authority in natural and plant-based skin care and color cosmetics. We’re the name behind a family of high-quality, ingredient-driven beauty brands dedicated to innovation. Founded in 1998 and headquartered in Atlanta, Georgia, our groundbreaking, multi-brand beauty company operates through a portfolio of four distinct brands: Aloette, COSMEDIX, PÜR and butter LONDON—all of which are proudly cruelty-free. From skin care and makeup, to body care and 8-Free nail lacquers, we offer an array of innovative solutions designed to deliver superior results people can feel good about. With innovative and transformative beauty, skincare products and more, our Astral mission is to redefine the face of clean beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, passion, drive and pushing boundaries, knowing that our commitment to the customer is more than skin deep.It is Astral Health & Beauty’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age, disability, or any other non-merit based factor or any other characteristics in accordance with all applicable laws and regulations. Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Продажи, Маркетинг и Информационные технологии Отрасли Производство товаров для личной гигиены