Email Marketing Manager (CRM, Retention) in SKY MARKETING LTD

DoktorABC is a dynamic international company that operates a digital telemedicine platform and connects customers with doctors for online prescriptions and consultations. Driven by a focused, people-centered, humanistic approach, we aim to be the partner of choice for the treatment and management of chronic diseases, offering patients affordable, accessible, personalized and fast healthcare services.We are looking for a passionate, creative and experienced CRM Campaign Manager who will join our marketing team. You will play an important role in the development and implementation of our CRM marketing strategy, help maximize customer acquisition and retention, and have a direct impact on business growth. Your responsibilities will include:* Participating in the development, implementation and expansion of the CRM marketing strategy , SMS, web-push, WhatsApp, messengers, on-site channels).* Development of a customer lifecycle map and corresponding automated processes to increase the level of customer engagement, loyalty and retention.* Development and implementation of manual advertising campaigns and special cross-selling campaigns for specific customer segments.* Analyze customer database, customer segment performance and customer behavior patterns to identify new opportunities and leverage insights.* Collaborate with creative team to create engaging messaging and design for relevant market or customer segments.* Conduct AB testing and campaign optimization to improve KPIs and results.* Collaboration with product and marketing teams to synchronize strategies and goals.* Independent management of tasks, from idea to implementation. Requirements for candidates:* 3+ years of experience in the position of CRM / Email marketer in e- commerce or D2C brands.* Email marketing automation experience a must.* Multi-channel campaign experience a plus.* Knowledge of conversion, retention and customer return strategies.* Strong analytical skills with the ability to optimize performance based on data.* Project management skills and problem solving.* Independent work with a can-do attitude and ability to complete tasks independently.* Creative and fresh perspective on concepts, text and visualization. Proficiency in Excel is a must and Mixpanel/Tableau/Data Studio is a plus.* College degree and spoken, written English is a must.* Experience with Hubspot marketing hub is a strong advantage. Benefits of working with us:* Competitive salary depending on relevant experience and knowledge.* Attractive bonus system.* Remote work.* Opportunity develop both social and interpersonal skills. Our team is multicultural, providing a platform to interact with native speakers from around the world, including Germany, the UK, Israel, Sweden and Turkey. If you are looking to work for a fast-growing telehealth company, please send your resume. We will be happy to review it and contact you for a further interview.growing company that operates a digital telehealth platform connecting clients to doctors for online prescriptions and consultations. Driven by a purposeful, people-centric, humanistic approach, we aspire to be the companion of choice for managing and living with ongoing medical conditions by offering patients affordable, accessible, personalized, and speedy medical treatments.About the positionWe are looking for a passionate, creative, and experienced CRM campaign manager to join our CRM marketing team. You will play an important role in the development and execution of our CRM marketing strategy, will maximize customer engagement and retention efforts, and will have a direct impact on the business growth.Responsibilities* Take part in the development, implementation, and expansion of the cross-channel CRM marketing strategy (email, SMS, web-push, WhatsApp, messengers, on-site channels)* Mapping of the customer lifecycle and development of the corresponding automated programs to increase engagement, customer loyalty, and retention.* Design and execution of the manual promotional campaigns and dedicated cross-sale campaigns for specific client segments.* Analyses of the customer database, customer segment performance, and client behavior patterns to identify new opportunities and capitalize on insights.* Team up with the creative team to create appealing messaging and design per specific market and customer segments.Run AB tests and optimize campaigns to improve performance KPIs and results.* Collaborate with the product and marketing teams to synchronize strategies and goals.* Manage tasks independently, from ideation to implementation.Requirements* 3+ years of experience in the CRM / Email-marketing position at e-commerce or D2C brands.* Experience in email marketing automation is mandatory.* Experience in multi-channel campaigns is an advantage.* Background in customer conversion, retention, and win-back strategies.* Strong analytical skills with the ability to optimize performance based on data.* Project management and problem-solving skills.* A self-starter with a «can do» attitude and ability to execute tasks independently* Creative and fresh mind for concepts, copy, and visuals.* Familiarity with Excel is mandatory, and Mixpanel/Tableau/Data Studio is an advantage.* Higher education and spoken, written English are mandatory.* Experience with Hubspot marketing hub is a significant advantage.