Email marketing manager (CRM Retention) in DiJust

CRM Retention ManagerBecome Our CRM Retention Manager — Lead the Charge in Customer Loyalty! We’re on a hunt for a visionary ready to take full ownership of projects, ignite ideas for customer retention and reactivation, and meticulously measure their impact. We’re in search of someone who doesn’t follow the pack but leads it and thrives on experimentation. With a solid database at your disposal, your innovative strategies will make our retention process smarter, better, and more efficient. Join a team where your contributions are celebrated, and your passion for innovation is matched by every team member. You’re perfect for the role if youHave experience in iGamingUnderstand casino bonus systemHave a deep knowledge of CRM systemsHave expertise in reactivation tacticsAre experienced with analytics toolsUnderstand key retention metrics (Churn rate, CRR, LTV, ARPU, etc)Know your way with different communication channels (e-mail, push notifications, etc)Your ResponsibilitiesDevelop and implement strategies to enhance customer retention and loyalty.Build and maintain strong relationships with existing casino players.Utilize CRM tools to track and analyze customer behavior and preferences.Implement personalized communication strategies for different player segments.Utilize various channels, including email, SMS, and in-app messaging, to engage with players.Analyze player data to identify trends, preferences, and areas for improvement.Used data insights to tailor retention strategies and improve the overall customer experience.Develop exclusive offers for High-value player to encourage loyalty.Collaborate with other departments, including product, marketing, customer support, and analytics, to optimize the customer journey.Coordinate with technical teams to implement CRM tools and systems.Monitor key retention metrics.Implement strategies to improve retention metrics and meet or exceed targets.Conduct A/B testing on various retention strategies to identify the most effective approaches.