In IT, specialists of various fields, including non-technical ones, are valued. This trend is relevant for NIX as well. Our team is currently looking for an Email Marketing Manager and is ready to provide such a specialist with favorable conditions for professional development and reaching new heights. /p>WHAT AWAITS YOU:Development and implementation of the company's email strategy.Development of a content plan for regular mailings.Maintenance and production of regular newsletters through commu
In IT, specialists of various fields, including non-technical ones, are valued. This trend is relevant for NIX as well. Our team is currently looking for an Email Marketing Manager and is ready to provide such a specialist with favorable conditions for professional development and reaching new heights. /p>WHAT AWAITS YOU:
- Development and implementation of the company's email strategy.
- Development of a content plan for regular mailings.
- Maintenance and production of regular newsletters through communication channels: email, one-to-one newsletters in the CRM system.
- Creation of email newsletters.
- Setting up trigger scripts for mailings.
- Composition of email news.
- Adaptation of materials for letters.< /span>
- Creation and implementation of an action plan to increase the base.
- Maintenance of the company's email contact database, segmentation of the user base, formation of a relevant offer to different user segments.
- Generation of ideas and conducting A/B tests of communication chains.
- Collection of analytics (opening, clickability), analysis of mailing results and creation of reports.
- Searching for solutions to improve the effectiveness of email marketing (analysis of the market, trends, competitors, etc.).
- Setting detailed TOR to content and design teams for creating newsletters.
- Close interaction with lead generation, sales, content marketing teams.
- Monthly, quarterly and annual reporting on task performance.
WHAT YOU WILL NEED:
- 1-1.5 years of experience as an email marketer: in an agency or in a company. li>
- Successful cases of email promotion, preferably in the US/EU markets.
- Understanding the strategies and principles of communication with an English-speaking audience via email and messengers, experience in the US/EU market.
- Ability to interact with the database: division into groups, creation of groups (static and dynamic according to conditions), contact statuses, search and deletion of duplicates .
- Creating letters: creating mobile and desktop versions, setting variables in the letter, adding various visual formats.
- Layout and design of letters using templates, layout testing, experience of interaction with various template services.
- Hands-on experience with triggers and scripts: adding triggers to the system, binding triggers to scripts, setting up multi-level scripts, understanding the logic and capabilities of trigger mailings.
- Ability to use mailing services (preferably ActiveCampaign, Stripo or similar).
- Experience of interaction with tools for B2B Clients: LinkedinSales Navigator, Reply.io, Snov.io.
- Knowledge of Excel/Google spreadsheets, HTML/CSS (responsiveness of letters, dark theme).
- Experience with Figma, Google Analytics.
- Understanding DKIM, SPF, DMARC signatures.
- Experience of interaction with the technical team, with design and content teams.
- Experience in conducting A/B tests.
- Time management, responsibility, organization and attentiveness .
WHAT WE ARE GLAD TO OFFER YOU:
- Comprehensible tasks and interesting projects that will reveal your creative potential.
- Continuous training and development of professional skills to build a successful career.
- Flexible reward system: income will correspond to your role in the team and will grow with new challenges.
- Friend, informal and transparent corporate culture within teams.
Do you want to improve your skills and develop as a specialist every day? Send your CV. We will be glad to conquer new IT horizons together!
