Email Marketing Manager in Kraken Leads

Kraken Leads is a team that specializes in attracting and monetizing traffic in a very competitive niche, namely the entertainment industry. Our teams have created more than a thousand projects and do not stop developing and supporting them. We are currently looking for an Email Marketing Specialist who will be responsible for email distribution in the Affiliate team. Experience: p>

• 1+ years of experience working with email mailing services (advantages of mautic, mailgun);
• experience in iGaming (gambling and betting);

• work experience in the field of E-mail marketing.

We expect from the candidate:

• skills for working with email mailing services;
• ability to control mailing schedules, evaluate their effectiveness;
• ability to form key messages, subject headings that increase the percentage of opening letters ;
• the ability to segment the base and set the mailing to a flow;
• statistics tracking, performance analysis and letter adaptation;
• basic knowledge of HTML to create a letter based on ready-made templates;
email marketing work and formation of TK; initiative, focus on results, attention to details.

Responsibilities/Tasks:

• regular sending of email newsletters to the existing base according to the plan and its adjustment according to the results;
• setting up automated companies ( for example: a welcome letter for new users);
• writing texts (in different languages, using translators (google translate, deepl) and creating graphic creatives for placement in the "body" of the letter;
• preparation of a letter with HTML formatting;
• communication with design, content, developers departments to create new templates, setting tasks;
• collection and analysis of statistics for better adaptation of letters, and implementation of repeated launches;
• domain warm-up;
• analysis of competitors’ newsletters (pros, cons, offers);

• participation in the formation of the launch strategy and completion of the required functionality (participation in TK formation).

We offer:

• Decent pay. Compensation that motivates you to work and grow with us.
• Flexible work schedule (from 8:00 - 11:00 to 17:00 - 20:00) / remote work. You choose a comfortable start time for yourself. We work remotely, but we are always happy to see you in our office to communicate with the team and share experiences.
• Continuous learning and career growth. The development of our employees is our priority, so we will help you create a professional roadmap and find the right courses. You will always know the vector of your professional development in our company.
• Legal and accounting support. Our qualified specialists will help with all questions and make all processes as transparent and fast as possible. 17 days of paymentpaid vacation, 100% paid sick leave, additional days off for personal holidays and days off for public holidays. We care about the physical and mental health of our team. Rest is the key to a good mood and productive work.
• Rest together. We regularly organize team building and various activities both online and offline.