Email Marketing Manager in Universe Group (Genesis)

We are looking for an ambitious Email Marketing Manager who will strengthen the team of Marketing Universe Group - FORMA and will work on the PDFGuru web product in the document processing and conversion niche.

Our product is only 1 year old, but the team has managed to achieve extraordinary results! Namely:

• Our flagship product, PDF Guru, is used by more than 2 million users every month.
• PDF Guru has more than 30 tools for efficient work with documents.< /li>
• Users from over 30 countries around the world choose PDF Guru for their needs.

Role Email < strong>Marketing Manageris critical to our team. You will become a pioneer in this direction, responsible for the development and implementation of strategies for communicating with our audience through emails.

In our service business, email plays a key role in communicating with customers, so the effectiveness of this channel is vital to the achievement of financial goals and the successful implementation of product strategies. We also believe that it is through letters that we can influence the main product metrics and improve it.

Join and together we will make our product even more recognizable and communicate with our million audience on a new level!

You can definitely contact us if you want: Achieving results, not "drowning" in bureaucracy - we value proactivity and say "you need to test" to most ideas. You will be able to see the result of your work every day and evaluate it with marketing metrics.

We highly value courage , proactivity, honesty and willingness to listen to the opinions of others. It is important to us that you like this format.

Your future tasks:

• Creation, management and optimization of automated email campaigns to increase revenue and customer engagement.
• Monitoring of email marketing channel performance indicators. Formulating hypotheses to improve these metrics.
• Conducting A/B testing and analyzing results to optimize key metrics
• Following industry trends and monitoring competitors to identify opportunities for improvement.
• Tracking email delivery, domain reputation and building a successful reputation on different ESPs (Gmail, Yahoo, Hotmail).

What you need to join to us:

• Understanding digital marketing and email basics: CAN-SPAM, GDPR and CCPA requirements, segmentation, CR/OR/CTR, reputation IP/Domain.
• Good analytical skills with an emphasis on data-driven decision-making to continuously improve campaign performance.
• Experience inone-day A/B testing.
• Upper-intermediate English language skills and copywriting skills to create compelling content that resonates with our audience.
• Basic knowledge of layout, design and composition letter.
• Creativity and problem-solving skills to develop out-of-the-box solutions for campaign success.
• Attention to details and a systematic approach to work

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Would be a plus:

• Basic knowledge of HTML and CSS to create and edit email templates and notifications.
• Understanding Tableau and Customer.io.

What we offer:

< li>All-inclusive office - we value our office culture and work to maintain a startup spirit. That's why we do everything to make everyone feel comfortable in a cozy office on Podil in Kyiv - breakfasts, lunches, walking paths, a silent room for the focus of attention - this is far from all that awaits you in our space.
• Culture of development and learning - we believe that the results of the company depend on the team, skills and knowledge of colleagues. We constantly conduct internal team training to improve skills and attract experts from the market of Ukraine or the world.
• Career growth - the learning culture promotes the rapid development of colleagues. On average, our team grows to 10 managers per year. Career development depends on desire and achievement of set goals. There are also large professional communities waiting for you, with the help of which you can improve your hard skills.
• One of the best conditions on the market of companies in Ukraine is a competitive salary, 20 working days of paid break , cooperation through FOP or within Diya City, 100% sick pay, medical insurance and free online consultations with a corporate doctor.
• Wartime care and support - we take care of that everyone in the team feels safe during a full-scale war in Ukraine. If necessary, we help with the relocation of employees and their relatives, and help provide charging stations and everything necessary for comfortable work. In addition, we double all donations from our colleagues to charity meetings to close military requests faster.

About us:

Universe Group is a Ukrainian company that launches global IT products. The Universe group of companies creates mobile applications and web platforms to simplify and improve people's quality of life.