Email Marketing Manager in Universe Group

Email Marketing Manager

Kyiv

We are looking for an ambitious Email Marketing Manager who will strengthen the marketing team of Universe Group - FORMA and will work on the PDFGuru web product in the document processing and conversion niche.

Our product is only 1 year old, but the team has managed to achieve extraordinary results! Namely:

• Our flagship product PDF Guru is used by over 2 million users every month.
• PDF Guru has more than 30 tools for efficient work with documents.
• Users from over 30 countries around the world choose PDF Guru for their needs.

The Email Marketing Manager role is critical to our team. You will become a pioneer in this direction, responsible for the development and implementation of communication strategies with our audience through emails.

In our service business, email plays a key role in communicating with customers, so the effectiveness of this channel is vital to achieving financial goals and successfully implementing product strategies. We also believe that it is through letters that we will be able to influence key product metrics and improve it.

Join us and together we will make our product even more recognizable and take communication with our million audience to a new level!

We highly value courage, proactivity, honesty and willingness to listen to the opinions of others. It is important for us that such a format is to your liking.

Format of work: office, city of Kyiv.

Your future tasks:

• Creation, management and optimization of automated email campaigns to increase revenue and customer engagement.
• Monitoring the effectiveness of the email marketing channel. Formulation of hypotheses to improve these indicators.
• Conduct A/B testing and analyze results to optimize key metrics
• Follow industry trends and monitor competitors to identify opportunities for improvement.
• Tracking email delivery, domain reputation and building a successful reputation on different ESPs (Gmail, Yahoo, Hotmail).

What you need to join us:

• Understanding of digital marketing and email basics: CAN-SPAM, GDPR requirements and CCPA, Segmentation, CR/OR/CTR, IP/Domain Reputation.
• Good analytical skills with an emphasis on data-driven decision-making to continuously improve campaign performance.
• Experience in A/B testing.
• Knowledge of the English language at the Upper-intermediate level and copywriting skillsto create compelling content that resonates with our audience.
• Basic knowledge in typesetting, design and composition of a letter.
• Creativity and problem-solving skills to develop out-of-the-box solutions for campaign success.
• Attention to details and a systematic approach to work

Will be a plus:

• Basic knowledge of HTML and CSS for creating and editing email and notification templates.
• Understanding of Tableau and Customer.io.

What we offer:

• All-inclusive office - we value our office culture and we are working to support the startup spirit. That's why we do everything to make everyone feel comfortable in a cozy office on Podil in Kyiv - breakfasts, lunches, walkways, a silent room for the focus of attention - this is far from all that awaits you in our space.
• Culture of development and learning - we believe that the results of the company depend on the team, skills and knowledge of colleagues. We constantly conduct internal team training to improve skills and attract experts from the Ukrainian market or the world.
• Career growth — the learning culture promotes the rapid development of colleagues. On average, our team grows to 10 managers per year. Career development depends on desire and achievement of set goals. There are also large professional communities waiting for you, with the help of which you can improve your hard skills.
• Some of the best conditions on the market of companies in Ukraine are competitive remuneration, 20 working days of paid break, cooperation through FOP or within Diya City, 100% payment of sick leave, medical insurance and free online consultations with a corporate doctor.
• Care and support during wartime - we make sure that everyone in the team feels safe during a full-scale war in Ukraine. If necessary, we help with the relocation of employees and their relatives, and help provide charging stations and everything necessary for comfortable work. In addition, we are doubling all donations from our colleagues to charity meetings to close military requests faster.

About us:

Universe Group is a Ukrainian company that launches global IT products. The Universe group of companies creates mobile applications and web platforms to simplify and improve people's quality of life.

In five years, Universe Group has built three successful businesses — Guru Apps, Forma, Wisey, and we are also developing our own R&D center. The company's products are used by almost 62 million people from 180 countries.

Send your resume and become part of our universe.