Email Marketing Manager in JBW Soft

JBW Soft is a team of extraordinary people consisting of talented developers, marketers, designers, product managers and more, who are in love with IT and who are interested in their continuous development, who work together to achieve a common goal - to create projects that really change people's lives. We strive to be the best in our industry by constantly improving our lines and products and exceeding our customers' expectations.
 

A little about us:

From a small company of 10 people in 2011 - we have grown to a team of over 200 professionals. at this time.

The products we develop are absolutely diverse: these are e-commerce projects, educational platforms, complex backends, mobile applications for both iOS and Android, utilities, entertainment and social applications, desktop and cross-platform applications, and all products mainly for the audience located in Tier-1 countries.

If you are a perfectionist in what you do, then JBW Soft is the perfect company for you. Continuous training is our strategy for maintaining professionalism and we create all opportunities for personal development.

We are currently looking for an Email Marketing Manager to develop marketing processes and increase the level of interaction with customers.

Responsibilities:

• Development and development of retention & lifecycle strategy.
• Content calendar: promotional / seasonal / product drops / newsletters.
• Coordination with marketing, performance team and design.
• Building and optimization of key ecommerce chains:
  • Welcome / onboarding
  • Abandoned cart / browse abandonment
  • Post-purchase / cross-sell / upsell
  • Winback / reactivation
  • Transactional (order, shipping, receipts) through SendGrid
• Behavioral segments: RFM / purchase history / engagement / AOV / category affinity.
• Dynamic content, personalized offers, product recommendations.
• Market deliverability control US/Canada/UK/EU.
send-time, frequency.
• OR / CTR / CTOR / CR / revenue per email optimization.
• KPI: Open Rate, CTR, Conversion Rate, Revenue per Subscriber, Bounce/Spam Rate, Unsubscribe Rate.
• Conclusions and optimization roadmap.

Will be a plus:

• Working with GA4.
• Multi-channel experience: email + SMS + push.

What we offer:

• Access to all tools necessary for work.
• Training according to modern practices and support from colleagues.
• Stable career and professional growth;
• 20 working days of vacation and paid sick leave;
• Flexible work schedule;
• For comfortable work, we provide modern techniques;

• Access to internal business literature, trainings and seminars.
  
  

  What will you get if you join us?

Space for professional development, as well as a cool environment that will help you achieve career goals height!

Working at JBW Soft means stability, professional growth in strong teams, interesting projects and care for each employee.

Press Respond and join the JBW Soft team!