Email Marketing Manager in Kraken Lids

Kraken Leads -< /b>is a team that specializes in attracting and monetizing traffic in a fairly competitive niche, namely the entertainment industry. Our teams have created more than a thousand projects and do not stop developing and supporting them. We are currently looking for an Email Marketing Specialist who will be responsible for email distribution in the Affiliate team.

Experience:

• 1 + years of experience working with email mailing services (advantages of mautic, mailgun);
• experience working in the field of gaming and gambling;
• experience working in the direction of E-mail marketing.
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We expect from the candidate:

• skills in working with email mailing services;
• ability to control mailing schedules, evaluate their effectiveness;
• the ability to form key messages, subject headings that increase the percentage of opening letters;
• the ability to segment the base and put the mailing on a flow;
• statistics tracking, analysis of effectiveness and adaptation of letters;
• basic knowledge of HTML to create a letter based on ready-made templates;
• understanding of the operation of spam filters, warming up domains to obtain high results;
• knowing the main metrics of retention and email marketing;< /li>
• understanding of the functionality required for the optimal work of email marketing and the formation of TOR;
• initiative, focus on the result, attention to details.

Duties/Tasks:

• regular sending of email newsletters to the existing base according to the plan and its adjustment according to the results;
• setting up automated campaigns (for example: a welcome letter for new users);
• writing texts (in different languages, using translators (google translate, deepl) and creating graphic creatives for placing in the "body" of the letter;
• preparing a letter with HTML formatting;
• communication with the departments of design, content, developers to create new templates, setting tasks;
• collection and analysis of statistics for better adaptation of letters, and implementation of repeated launches;
• warming up of domains;
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• analysis of competitor mailings (pros, cons, offers);
• participation in the formation of the launch strategy and completion of the required functionality (participation in the formation of the TOR).

We offer:< /p>

• Decent pay. Compensation that motivates to work and grow with us.
• Flexible work schedule (from 8:00 a.m. to 11:00 a.m. to 5:00 p.m. to 8:00 p.m. :00)/remote work. You choose a convenient start time for yourself. We work remotely, but we are always happy to see you in our office to communicate withteam and experience sharing.
• Continuous training and career growth. The development of our employees is our priority, so we will help you create a professional roadmap and find the right courses. You will always know the vector of your professional development in our company.
• Legal and accounting support. Our qualified specialists will help with all questions and make all processes as transparent and fast as possible. 17 days of paid vacation, 100% paid sick leave, additional days off for personal holidays and days off for public holidays. We care about the physical and mental health of our team. Rest is the key to a good mood and productive work.
• Rest together. We regularly organize teambuildings and various activities both online and offline.