Manager of email marketing and loyalty programs in Skarbnicya

We are a large financial company in the field of non-bank lending, which is actively developing digital channels. We are looking for an experienced Email Marketing Manager who will take full responsibility for the creation, launch and development of an email channel to strengthen our loyalty program.

Tasks:

• Development and implementation of      email strategy:Creating a communication plan that will stimulate    repeat purchases and retain customers. 
•  Management of the full cycle of    email marketing: From generating ideas and writing technical specifications to analyzing    results. This includes:
• Trigger mailings: Creation of       automatic email series (welcome, reactivation, holiday) based on       customer behavior. 
• Promo mailings: Launch campaigns with promotions and special offers for different       audience segments. 
• Working with the client base: Increasing the email address base, segmenting it, monitoring activity and developing personalized communications.
• Efficiency analysis: A/B testing of letter topics, content, calls to action (CTA), time of sending. Analysis of key metrics (opens, clicks, conversion) and the impact of the email channel on business indicators.
• Coordination with other teams: Close interaction with IT, designers and other departments to implement new    mechanics and tools.
• Preparation of reports: Analytical reports and presentations for management that justify the results and new ideas.