Email marketer in HR Studio

A large all-Ukrainian chain of bookstores, which was one of the first to promote Ukrainian books and has been successfully following this position for over 16 years, is looking for an Email marketer to join its team. Requirements: 2 years of experience in a similar position; high level of practical knowledge in using eSputnik (or Mailchimp, Klaviyo, Sendpulse, etc.) and TurboSMS (or similar), Stripo services; knowledge of HTML, CSS will be an advantage; skills in creating a mailing list map; ability to segment the audience and use specialized services; competent Ukrainian written language; writing experience of advertising texts Working conditions: work in a constantly developing book network; official employment in accordance with the norms of Ukrainian legislation; paid vacation and sick leave; work schedule — work in the office (hybrid format possible after the trial period), Mon-Fri, 9:00 a.m. to 6:00 p.m. :00 (or 10:00 — 19:00). office in the city center next to Arsenalna metro station; special discounts Duties: development of communication strategies in the short and long term; development of a plan for email newsletters, layout and sending of letters; launch of trigger newsletters and their optimization; creating and sending web-push, viber, SMS messages; working with the client base and its segmentation; developing, configuring and launching activities aimed at increasing the number of subscribers; conducting A/B testing; participating in the development of offers, promotional offers , CRO; analysis and reporting