E-Commerce Executive in BAT Ukraine / British American Tobacco Ukraine

"British American Tobacco Ukraine" is part of the "British American Tobacco" Group of companies - a leading international tobacco company whose products are sold in more than 200 countries. We strive to be the best employer, providing comfortable working conditions and the development of our employees. /strong>Marketing (Department of Marketing in the Digital Channel)

LOCATION:m. Kyiv

KEY DUTIES:

• Participation in creating a strategy for the development of own and partner e-commerce stores and its further implementation
< li>Ensuring the up-to-date presentation of products and services in own online stores and partner companies
• Ensuring the launch of new products, supporting tactical activations on own/partner e-commerce platforms
• Improving the conversion rate of own e-commerce platforms through constant UI/UX changes and active interaction with user engagement channels (SEO, Direct, Paid Media)
• Monitoring and achievement of key e-commerce indicators
• Regular analysis sales and creating a proposal to increase sales volumes
• Conducting campaigns aimed at increasing sales volume, conversions and growth of the client base through interaction with agencies and related functions
• Analysis of competitors, as well as others players of the e-commerce industry in order to apply best practices
• Ensuring integrations with third-party services necessary for the functioning of e-commerce through interaction with technical teams

REQUIREMENTS FOR CANDIDATES :

• Higher education
• Work experience from 2 years as an e-commerce manager
• Experience in project management and product launch with "zero"
• Experience of working effectively with a team and managing contractors
• Communication skills to communicate with internal and supplier teams
• Deep technical expertise, understanding of the principles of operation of the main CMS, e-commerce, development environments. Clear understanding of the principles and stages of the full development cycle
• Analytical skills to evaluate data and make decisions based on it. Ability to analyze web analytics data (e.g. GA4, Hotjar) to improve marketing and sales strategies
• Understanding customer journey and sales funnel
• Understanding UI\UX, SEO principles
• Deep understanding of user engagement channels
• Ability to learn quickly and absorb large amounts of information
• Above average English level

THE COMPANY PROVIDES:

• International experience - sharing experience with colleagues from other countries
• Professional team and opportunity for development
• Competitive salary and annual bonus
• Meal allowance
• Health and life insurance
• Employee wellness program

WE BAT
At BAT we adhere to our goal - to create a better tomorrow. This is what drives our people and our companyinnovation coverage. See what's possible for you at BAT.
•    The world's best employer with 53,000 BAT employees in more than 180 markets
•    Brands sold in more than 200 markets, manufactured in 44 factories in 42 countries< br/>•    Recently developed Tech Hubs create world-class innovation opportunities in 4 strategic locations
•    Diversity leader in Financial Times and International Women's Day Best Practice winners
•    Seal Award winner - one of the 50 most sustainable companies
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BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork are at the heart of everything we do here at BAT. We know that cooperation with colleagues from different countries is what makes us stronger and better prepared to achieve our business goals. Come bring your difference.