Director of Social Media in eos Products

Job Summary:eos is looking for a Director of Social Media to lead social strategy, execution and evolution. This role will oversee 1 direct report and work closely with our in-house Brand Creative team of 5, suggesting new areas of development for the Social team. This person will have ownership of all social content development and the overarching strategy of complementing cross-functional brand initiatives with social-specific strategies and executions. This is a multifacted role that requires the ability to measure performance data and translate creative needs for improvement.The Director of Social Media will be responsible for overall brand strategy, content and communications that will drive brand health and sustainable consumer affinity. This position will lead the Content & Social team to strategize and develop brand communications and lead implementation across owned channels. The right individual will be both a creative and strategic thinker with a strong interest in innovative brand storytelling.Responsibilities:Oversee strategy, development and implementation of Organic Social MediaDevelop innovative cross-platform social communications strategiesEnsure best practices for social content and management of the social content calendarUse existing tools/methodologies to track performance at both the platform growth level, as well as creative performance and be responsible for the communication of this info to cross-functional partnersAlways be on the lookout for new tools/methodologies to measure our performanceManage internal creative and external production agency relationships for the development of Social contentPartner with internal stakeholders to incorporate Social strategy across, E-Com & Paid Media channels, when neededSpearhead brand social partnerships and social-specific brand activationsPartner with Digital Creative team to develop, evolve and maintain brand guidelines and tone of voiceStay abreast of competitors and trends in Content/Digital/Social to inform new strategiesLead and develop junior marketers & internsAnticipate obstacles, effectively elevate issues and strategize solutions to complex problemsLeverage new tools to gain a deep understanding of target audienceCollaborate with others throughout the organization to share ideas, best practices, and promote collective thinkingRequirements:Bachelor’s degree in Marketing, Business or similar fieldAt least 7 years experience in Social Media, Brand and/or Content Marketing, Digital Engagement or similar fieldStrong creative and strategic abilityProven record of creating high-performing (award-winning a plus!) Social campaignsSuccess in leading agency relationshipsFamiliarity and understanding of consumer behavior and trendsExpert-level knowledge of Social Media Marketing organic + paidAbility to lead and develop junior marketersProven ability to work cross-functionally in a highly collaborative environmentExcellent presentation skillsA strong sense of ownership and personal accountabilityAbility to adjust in a fast paced, every-changing environmentHigh level of independence and resourcefulnessCompany Summary:eos Products is an iconic global beauty brand that has sold nearly a billion lip balms worldwide. Our company was founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives.Equal Opportunity Employer:eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Show more Show less Должностной уровень Директор Тип занятости Полный рабочий день Должностные обязанности Маркетинг Отрасли Производство товаров для личной гигиены