Director of Marketing, Coursera for Business in Coursera

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 142 million registered learners as of December 31, 2023.Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.Job Overview:Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions. Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments.As the marketing leader for Coursera for Business, you will play an integral role as a member of the business leadership team shaping and implementing strategy, collaborating, developing and orchestrating a comprehensive global marketing strategy and plan to drive growth of this key business line serving businesses around the world. To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing strategy and plan aligned with business goals and tied to performance outcomes, expert communication skills, strong ability to collaborate and influence to execute the strategy and plan, and ability to inspire virtual team members to get great work done.The ideal candidate will be creative, data-driven, have global marketing experience across multiple marketing functions, and collaborate effectively with product, marketing and sales. If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!Responsibilities:Operate as key leader of the Coursera for Business leadership team responsible for driving revenue growth and market penetration of business globally Develop, own and activate global marketing strategy and plan aligned to business goals in partnership with region field marketing leaders; digital marketing; customer marketing; product marketing; and PR/Comms teamsPartner with VP of Enterprise Marketing and marketing leadership to evolve marketing foundation, processes, and innovation in marketing Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with Coursera for Business leadership, broader GTM team and key stakeholdersLead a cross-functional pod of global marketers to ensure goals, programs, and plan alignment and work collaboratively to ensure capacity and budget to execute and deliver commitmentsBasic Qualifications:15+ years Enterprise SaaS marketing experience in a fast-growth environment7+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environmentAnalytical skills and ability to leverage data to make business cases and decisionsStrong verbal and written communication skillsExecutive presence and engagement skillsPreferred Qualifications:Proven experience across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology.Proven experience engaging at an executive level internally with cross-functional groups and externallyProven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross functional programs, and ability to influenceProven experience helping build/scale businessesIf this opportunity interests you, you might like these courses on Coursera:Storytelling and Influencing: Communicate with Impact Leadership through MarketingStrategic Innovation: Managing Innovation InitiativesMarketing in a Digital WorldArtificial Intelligence in MarketingCompensation:Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. The targeted hiring base salary range for this role is between $158,525 and $227,700. The actual base pay is dependent upon many factors, including but not limited to: prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits.Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected] California Candidates, please review our CCPA Applicant Notice here.For our Global Candidates, please review our GDPR Recruitment Notice here. Show more Show less Должностной уровень Директор Тип занятости Полный рабочий день Должностные обязанности Маркетинг и Продажи Отрасли Поставщики услуг электронного обучения