Director of marketing (CMO, Head of marketing) in TheHrdwood

Thehrdwood company, engaged in manufacture and sale of personalized wooden goods on Etsy and Amazon is looking for a CMO to promote the brand on the international market.

Now we face new challenges, we strive to expand, and we have all the components for this (own production, content production, attentive customer service and logistics) but only one puzzle is missing - a caring and creative CMO ( Head of marketing), which would help new products to see the world and introduce them to potential customers).

If you see yourself in him, then here's what you need to do: (followed by a bunch of smart words)

Responsibilities:

• Develop the company's marketing strategy, marketing plans and be responsible for their implementation (Creation and implementation of marketing strategies: analysis of the market, competitors and brand development)

• Build a marketing team, coordinate and manage the team. (currently we have a marketer (Etsy) and a content maker)

• Plan department budgeting and monitor competitors' prices: demand analysis, participation in sales planning and pricing (Department activity planning: monthly, quarterly and annual plans, budgeting)

• Conduct analysis of the competitive environment (CA needs, products, competitors, advertising activity of competitors)

• Analyze the effectiveness of advertising channels, placements, activities, projects, events

• Conduct content and creative work (management of communication strategies: from traditional to digital, offline, online, media and social media)

• Create promotional calendars: to stimulate sales, organize marketing activities

• Carry out customer segmentation to personalize promotional activities

• Working with contractors and partners: setting tasks and monitoring, organizing collaborations, finding new opportunities (organizing projects with bloggers, opinion leaders, working with foreign partner programs, looking for influencers)

• Implement effective email marketing campaigns for promotion, prepare promotional texts for blogs, company news for various platforms and media

• Setting marketing goals for the entire company and each project separately, monitoring progress

Requirements:

• Higher education - marketing, economics

• Experience in a similar position from 3-7 years (foreign retail, online sales, marketplaces, understanding of the US market)< /p>

• Initiative

• Creativity and creativity

• Teamwork and experience in team management

• Analytical mindset and systematic approach to any tasks (skills for planning and organizing one's work and the work of a team)

• Owning professional programs necessary for work

• Understanding and experience in SEO, SMM, PR, PPC, SEM, influence marketing, E-mail and other promotion channels

• English proficiency level - B2

• E-commerce projects are definitely in the portfolio, social networks are always pumped in the projects, the focus is on online. Also, I would like to see cases for the Western market

• Working with etsy / amazon will be an advantage - understanding the specifics.

We offer:

• Freedom to create and test your ideas

• Lack of bureaucracy in decision-making

• To be involved in the creation of new wood products and the promotion of the Ukrainian brand to the international arena.

• Discounts on company goods

• Opportunities for realizing creative potential

• Competitive salary

• Friendly young team

• Work in the very center of production of top goods in Podil)

• Working schedule to choose from 9-17 or 10-18 Mon-Fri

Salary level to be discussed at interview