Director of Marketing in Beauty-prof

Congratulations! I am Valeria. I am looking for a Marketing Director, who not only "directs", but actually leads the company's marketing forward, starting with the foundation formation

Beauty-Prof is a national distributor in the field of professional cosmetics and tools for beauty salons

We have been working on the Ukrainian market since 2011. Our boutiques offer exclusively original and high-quality products from global and Ukrainian manufacturers, which includes more than 30,000 certified products and more than 100 brands. In recent years, the BEAUTY PROF company has significantly increased the number of its own imports from Europe, Asia and the USA

Our success is the beauty of our customers and beauty industry specialists who give people beauty and health.

We have ambitious plans for the development and scaling of the company for 2026

We are looking for a Marketing Director who:

• Orients in all areas: Has expertise in offline activities (Retail, Trade Marketing) and Digital-marketing (PPC, SEO, SMM, Analytics).
• Has strong strategic thinking: Able to see a holistic market, develop a strategy for 6-12 months and more
• Understands B2B and B2C: Able to adapt communications for the professional segment and the end consumer
• He has proven experience creating a department "from scratch", knows how to manage the hiring process, and organize work according to clear, measurable goals.

Your key tasks and responsibilities

1. Marketing Strategy and Planning:
• Formation of a comprehensive marketing strategy for 6-12 months for B2B and B2C segments.
• Marketing budget management, provision and control of ROMI.

2. Analytics and Research:

• Organization and conducting analysis of the market, competitors and
• Decision-making based on data, close cooperation with the sales department
3. Digital and Offline Expertise:
• Management Digital-direction: PPC, SEO, SMM effectiveness control, CAC optimization
• Development of Trade Marketing and Retail Marketing activities (loyalty programs, merchandising) for all channels

4.Brand Portfolio Management:

• Brand positioning management and creation of presentation materials

5. Formation of the Department:

• Conducting a needs audit, developing a target structure of the marketing department
• Hiring control and integration of key specialists (Digital, Brand, Analytics)
• Implementation of KPI and system reporting

We expect from you:

1. Experience as a head of marketing / Head of Marketing / Marketing Director — from 3 years. Experience in the FMCG or beauty sector will be an advantage
2. Understanding the full cycle of marketing: strategy, branding, digital, trade, PR, analytics
3. Practical experience in budget management, media planning, agencies
4. Experience in digital marketing, e-commerce, CRM, marketplaces.
5. VolodinGoogle Analytics 4, Power BI, Meta Business Suite, Google Ads, 1C / BAS ERP.
6. KPI development skills, ROI reporting, budgeting.

What we offer you in return:

• Competitive income: Transparent system Rate + KPI (from 110,000 UAH), which depends on your results.
• Freedom of action: Ability to implement own vision and implement systemic changes without bureaucracy
• Comfort: Official employment, friendly and active team, modern office on the right bank in the central part of the city

Send your resume if you are ready to take on the challenge and build a strong marketing Beauty Prof"turnkey".