Director of Brand Marketing in Fin

At Fin, we're on a mission to revolutionize skincare through our AI-powered app, offering personalized skincare routines tailored to each user's unique needs. As we grow, we're looking to elevate our brand and connect more deeply with our audience. To achieve this, we need a Director of Brand Marketing who can craft and execute strategies that resonate with our users and stand out in the skincare industry.We're seeking a part-time Director of Brand Marketing to lead our brand strategy, positioning, and execution across all channels. This role requires a blend of creative vision and strategic thinking to build brand awareness, drive user engagement, and foster loyalty. The ideal candidate is a storyteller at heart, with a deep understanding of the digital landscape and how to leverage it to build a compelling brand narrative.Responsibilities:Develop and implement a comprehensive brand marketing strategy that aligns with Fin's mission and business goals.Lead the creation and execution of innovative marketing campaigns that effectively communicate our brand identity and values to our target audience.Collaborate with cross-functional teams, including product, design, and content, to ensure a cohesive brand experience across all user touchpoints.Analyze market trends and consumer insights to inform brand positioning and messaging strategies.Oversee the management of our brand's social media profiles and digital presence, ensuring content is engaging, on-brand, and optimized for growth.Manage and mentor the brand marketing team, fostering a creative and collaborative work environment.Track and measure the effectiveness of brand marketing initiatives, adjusting strategies as needed to achieve objectives.Qualifications:Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree preferred.Proven experience in brand marketing, with a strong portfolio that demonstrates success in building and growing brands, preferably in the tech, beauty, or health sectors.Exceptional communication and storytelling skills, with the ability to craft compelling brand messages that resonate with diverse audiences.Deep understanding of the digital marketing landscape, including social media, SEO, content marketing, and analytics.Strategic thinker with the ability to see the big picture and drive projects from concept to completion.Leadership skills, with experience managing and inspiring a team to achieve great results.Creative and innovative mindset, with a finger on the pulse of the latest marketing trends and technologies.Ability to work in a fast-paced, startup environment, managing multiple priorities with tight deadlines.Why Join Us?Joining Fin as the Director of Brand Marketing offers a unique opportunity to shape the voice and direction of a brand at the forefront of the skincare tech industry. We offer a flexible and supportive work environment, where creativity and innovation are encouraged and valued. This is your chance to make a significant impact in a company that's changing the way people think about skincare. Show more Show less Должностной уровень Директор Тип занятости Частичная занятость Должностные обязанности Маркетинг, Творческая деятельность и Связи с общественностью Отрасли Разработка программного обеспечения, Физкультура и здоровый образ жизни и Розничная торговля