Direct marketing executive (Email Marketing) in BAT Ukraine / British American Tobacco Ukraine

"British American Tobacco Ukraine" is part of the "British American Tobacco" Group of companies - a leading international tobacco company whose products are sold in more than 200 countries.

We strive to be the best employer, providing comfortable conditions labor and development of our employees

BAT UKRAINE IS LOOKING FOR: Direct marketing executive

FUNCTION: Marketing (Department of marketing in the digital channel)

LOCATION: Kyiv

POSITIONING ROLE AND GOAL:

We are looking for an energetic and creative specialist to conduct regular and effective communication with the client base (direct or direct communications). The employee in this position must ensure the synergy of creating and adapting advertising messages, apply hypothesis generation skills in practice, segment the customer base and plan communication channels accordingly. In this position, the candidate will collaborate with the teams of the marketing implementation department, creative and communication agencies, the development team and other service providers.

KEY RESPONSIBILITIES:

• Development and quarterly review of the annual communication approach for Direct communications;< /li>
• Ensuring the support and relevance of the existing client base for communication: RFM (Recency Frequency Monetary) analysis, scoring;
• Continuous generation of hypotheses on segmentation of the customer base for targeted and triggered communication with analysis of impact on customer acquisition and sales;
• Development, verification and regular updating of the communication content plan for targeted and triggered communication with the client base;
• Creating and sending text messages for targeted and triggered communication;
• Execution of sending messages through various channels of direct communication;
• Cooperation with the customer retention team and implementation of loyalty program communication through Direct communications;
• Tracking the effectiveness of communications using analytical tools;
• Participation in projects to increase the conversion of communications on own platforms;
• Preparation and provision of analytical conclusions regarding the effectiveness of sent mailings;
• Creation and adaptation of communication content;
• Development of visual and text materials, adaptation of global initiatives and communication materials to support tactical promotional activities in the market;

REQUIRED EXPERIENCE, SKILLS AND KNOWLEDGE

• Higher education
• 3 years or more experience in direct marketing
• 2 years or more of experience in developing and managing complex direct marketing projects
• Experience in organizing the work of direct marketing communications and working with contracting agencies
• Knowledge of the principles of project management: setting tasks, controlling deadlines, writing technical specifications
• Practical experience of working with large client bases
• Successful experience of retaining, returning and attracting users using SMS, Email, messengers and other tools (Esputnik and others)
• Knowledge of MS Power Point, Excel at a high level
• Knowledge of Google Analytics at a high level
• Ability to analyze and segment consumers, study their needs and work on the life cycle of each customer segment
• Understanding the principles of omnichannel
• Basic knowledge of SQL and CRM will be an advantage
• Knowledge of the English language at Intermediate (B1) level

COMPANY PROVIDES:

• International experience - exchange of experience with colleagues from other countries
• Professional team and opportunity for development
• Competitive salary and annual bonus
• Meal compensation
• Medical insurance and life insurance
• Wellbeing programs for the employee

WE ARE BAT

  At BAT we adhere to our goal - to create better tomorrow. This is what drives our people and our passion for innovation. See what's possible for you at BAT.

• The world's best employer with 52,000 BAT employees in more than 175 markets.
• Brands sold in over 200 markets
• Newly developed Tech Hubs create world-class innovation opportunities in 4 strategic locations
• Financial Times Diversity Leader and International Women's Day Best Practice Winner
• Seal Award winner - one of the 50 most stable companies

BELONGING, ACHIEVING, TOGETHER

Cooperation, diversity and teamwork are at the heart of everything we do here at BAT. We know that cooperation with colleagues from different countries is what makes us stronger and better prepared to achieve our business goals. Come bring your difference!