Digital-Project Marketer KFC in KFC / DTS-HARKIV, TOV

The well-known and beloved international brand KFC is looking for a Digital-Project marketer in its progressive marketing team If you dream of being part of an international, young, active, modern and friendly team, and also have knowledge and experience in the field of digital and project marketing, have worked with CRM, websites and applications, then we are waiting for you.< /p>

Requirements:

• Experience from 3 years
• Experience in development, development and support of the site and applications, development of sales through the site and applications.
• Experience in forming and supporting the customer's path from familiarization with the brand to making a purchase, building loyalty
• Experience in personalized and cluster communication, maintaining a customer base with the help of CRM
• Analytical skills of GA, CRM and of marketing analytics
• Experience with omni-channel communication: Viber/TG, chat bot/online chat, push, SMM, hotline and their integration with CRM
• English fluent/ advance level
• Understanding the basics of composition and graphic design (for effective work with visual content)
• Availability of successful cases
• Skills: quickly learn new things, learn, analytics, creativity, flexibility, responsibility

Working conditions:

• Full employment, hybrid work format from 9:00 a.m. to 6:00 p.m.
• Official employment and social guarantees
• Office in Kyiv or Dnipro

Responsibilities:

• Modernization, support, customization of the site and applications (setting tasks and interaction with developers, contractors).
• Development of the site and applications, advertising campaigns, organic growth, SEO for increase sales and new customers.
• Development of the customer journey (CJM), determination of critical points, development of communication and customer support, increase of the check, trigger mailings, clustering of customers through CRM, personalized communication Stimulation of the first purchase, formation of loyalty.
• Cooperation with delivery aggregators Glovo / Bolt.
• Stimulation of sales and customer satisfaction through online channels, including delivery aggregators
• Development of loyalty programs.
• Project marketing, project advertising campaigns within the framework of brand development and sales
• Management of the local marketing implementation process.
• Analytics: web analytics, CRM analytics, development of analytical funnels, behavioral analytics of the client in online sales channels, analysis of the effectiveness of advertising campaigns.
• Communication with marketing agencies, partners and control of task performance, KPI.
• Digital team of the head office (Europe): close cooperation, communication , approval of activities, reporting
• Budgeting, plan, control of execution.