Digital & Offline marketer in ETA

We are looking for a specialist who will engage in an integrated approach in Offline and Digital marketing:

Key requirements and tasks

1. Development and implementation of an integrated marketing strategy: Creation and implementation of a single marketing strategy that integrates Digital (online) and Offline (traditional) channels: website, newsletters, paper marketing, (brochures-catalogues), gift sets, branded clothes, etc.
2. Understanding and experience in working with Digital Tools;
3. Desirable experience in Offline/Online promotion.
4. SMM and Content Marketing in the future;
5. Analysis of the effectiveness of marketing strategic and short-term measures
6. Development, content and SEO-optimization of the website.
7. Brand marketing: promotion of company recognition in material and intangible world
8. Understanding the target audience: conduct market research, segment the audience and create relevant offers for each communication channel.
9. Confidence in communication and negotiations: the ability to effectively interact with contractors (advertising agencies, printers, etc.), planning and monitoring their work and deadlines, working with internal departments.
10. Creative thinking and adaptability: The ability to generate non-standard ideas, the desire experiment, quickly react and implement wow ideas, adapt the strategy to changes in the market or performance indicators.