Digital Marketing Specialist (E-Commerce Activation Specialist) in L’OREAL Ukraine /LOREAL Ukrayina

L'Oreal is a world leader in the beauty industry, represented in 150 markets. Our mission is "Create beauty that moves the world". The L'Oreal Luxe division brings together the world's most prestigious brands in the categories of perfumery, skin care and make-up. We are looking for a talented specialist to help us create an exceptional customer experience in the digital space.

Your role:
As an E-Commerce Activation Specialist, you will be responsible for the presence and promotion of luxury brands on leading e-com platforms and media, ensuring high standards of presence and effectiveness of marketing activities.

Key responsibilities:

E-com Visibility & E-Merchandising:

• Development and implementation e-com merchandising animation plan: updating brand pages, product carousels, banners and landing pages.
• Optimizing brand visibility and improving organic search ranking on retailer platforms to increase traffic and conversions.
• Control of key performance indicators (in particular PDP compliance).
• Cooperation with e-KAM to prepare negotiations for online visibility and obtain data from retailers.

Product Content Optimization:

• Content management on product cards (PDP optimization): working with titles, photos, videos and A+ content.
• Implementing strategies to manage ratings and reviews consumers.

Transactional Media:

• Supporting the visibility of brands and hero SKUs through the launch of advertising campaigns (paid media campaigns).
• Implementation of brand activation plans through transactional media with a focus on high ROI.
• Analyzing the effectiveness of media campaigns, reporting and implementation of best practices to improve results.

We expect from you:

• Experience in e-commerce activation (preferably with premium or luxury segment brands).
• Expertise in electronic merchandisinging and content optimization (PDP/content optimization).
• Analytical thinking and confident command of analysis tools (Excel, GA4 or similar).
• Stakeholder management skills and experience in commercial negotiations.
• Fluency in Ukrainian and English (Upper-Intermediate+).
• Attention to detail, proactivity and ability to work in a team.

WHAT WE OFFER

• Join a leading international company in in the field of beauty technologies with official employment, competitive wages and participation in the company's bonus system
• You will receive: comprehensive health and life insurance, exclusive discounts in the internal store of L'Oreal products and partner beauty salons, technical equipment for work and additional vacation.  
• Be a part of numerous social initiatives of various scales implemented by L'Oreal Ukraine, aimed at solving environmental and social problems, as well as overcoming gender inequality in business and science. Since the start of the full-scale invasion, the company has actively cared for the mental health and well-being of all employees and supported Ukrainians affected by the hostilities.  
• Immerse yourself in a dynamic environment where you will have unlimited access to educational platforms and development courses, including local and international trainings, Coursera, LinkedIn Learning and BUZU.
• Implement your ideas and implement large-scale projects in collaboration with the company's leading experts.  
• Choose for yourself a hybrid work schedule that offers work in an office with a shelter (Kyiv, BC "Magnett").