Digital Marketing Specialist in VARTEQ

VARTEQ isseeking aDigital Marketing Generalist tocraft and execute best-of-breed digital marketing & demand generation tactics that will drive impactful sales pipeline growth.Requirements and Skills:Proven working experience indigital marketingDemonstrable experience leading and managing SEO, marketing database, email, social media, and display advertising campaignsHighly creative with experience inidentifying target audiences and devising digital campaigns that engage, inform, and motivateExperience inoptimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge ofwebsite analytics tools (eg, Google Analytics, WebTrends etc)Experience insetting upand optimizing Google Adwords campaignsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices inonline marketing and measurementResponsibilities:Plan and execute all digital marketing, including SEO, marketing database, email, social media, and display advertising campaignsDesign, build, and maintain our social media presenceMeasure and report the performance ofall digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based onthe insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams tocreate landing pages and optimize user experienceInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies; provide thought leadership and perspective for adoption where appropriateWhat weoffer:Dynamic, low-bureaucracy environmentChallenging tasks toenhance your skillsEducation opportunities: internal events, language courses, and company-paid certificationsCollaborate with skilled professionals globallyPaid leave benefitsInfluence processes and work onvarious projectsPromising growth prospects