Digital Marketing Specialist in FreySoft

Digital Marketing Specialist Київ, за кордоном, віддалено Weare looking for a Digital Marketing Specialist tohelpus implement and execute digital marketing and online lead-generation activities for agrowingIT company! This position will help build adigital marketing program byworking with the CEO todefine, implement, measure, and optimize programs and campaigns. This role will own tactics including, but not limitedto: email, social media, search engine optimization (SEO), search engine marketing (SEM), paid ads (Google, Facebook, LinkedIn, Twitter), landing pages, web capture forms, lead acquisition, data cleansing, and lead scoring. Who weare: FreySoft isanIT service company focusing onstaff augmentation and products. Weare about helping companies toboost their businesses all over the world via our bespoke tech and business analysis expertise. Wework both with start-ups and existing technology-based companies. Our major task istomaximize the potential ofthe client’s business and get the best results inperformance. What are the expectations onahigh level: Understanding and application ofIdeal Customer Profile (ICP); Development ofcompelling value propositions aligned with target audiences; Proficiency invarious marketing channels including SEO, paid traffic, and direct marketing; Experience inB2B lead generation and collaboration with product teams; Creativity incrafting email sequences and communication chains; Familiarity with tools like Figma for design and presentation; Track record ofsuccessful advertising campaigns inGoogle Ads; Ability tostrategize content for websites and blogs for marketing purposes; Strong project management skills including creating project briefs; Experience with analytics tools like Google Analytics and Google Task Manager; Close cooperation with aContent Writer, Sales Managers, and other departments; Ability tobeproactive and resourceful; Proficiency with SMM, content marketing, SEO, and paid ads; Strong working knowledge ofsocial media, digital adinventory, and mobile behaviors/opportunities; High level ofinterpersonal, communication, and organizational skills; Strong analytical and problem-solving skills; Understanding ofanever-changing marketing landscape and new technologies. What you will doindetails: Marketing research, including one-on-one interviews with thought leaders and SMEs; Plan and implement adcampaigns; Creating content for different IT-related topics (including topics you might not befamiliar with); Inateam plan marketing campaigns (includingPR and non standard approaches); Create sales presentations and other essential sales and marketing materials; Learn quickly and independently; Handle multiple projects atonce; Oversee email marketing; Oversee digital adcampaigns (Google, Facebook, Twitter, LinkedIn); Handle SEO Optimisation ofthe company’s website; Managing the company’s social media platforms. Weoffer Noworries about money: you will have acompetitive salary depending onexperience and skills; Ifyou are anambitious person, you will get the real career advancements, both financial and professional; You won’t work like alone wolf: you’ll have close cooperation with ateam ofpassionate professionals who used towork indynamic atmosphere; Completely ITenvironment, ofcourse. Wewon’t hide itfrom you: weget used towork hard. But the result iswhat weget finally.