Digital Marketing Project manager in Pershiy Ukrayinskiy Mizhnarodniy Bank, AT / PUMB

Our team is actively growing and developing, so we are looking for a Digital Project manager to promote our mobile application PUMB, which is in the top five banking applications in Ukraine. Your skills: Experience in mobile and web marketing for at least 2 years. Confident use of tools: Facebook (Meta Ads), Google Ads (UAC), Apple Search Ads, TikTok Understanding of the main marketing indicators: CPM, CTR, CPA, LTV. Knowledge of analytical systems: Appsflyer, Firebase, Google Analytics (GA4). Ability to work with API services. Knowledge of the basics JS. The ability to work with creatives and a design team. Successful cases of running and optimizing advertising campaigns. The ability to find growth points for the project. Confident use of tools: Google Ads, Google Analytics, Google Tag Manager, Facebook Ads, Serpstat and others. Strong analytical skills in working with with data, the ability to process large amounts of data in Excel or Google spreadsheets. The ability to express one's thoughts correctly and clearly, both verbally and in writing. The ability to work with data and visualize it. Hacker thinking - the ability to find alternative ways to achieve goals, bypassing bottlenecks and obstacles. Cognitive empathy - the ability to understand the pains and needs of the user. The desire to learn, grow and take responsibility. Your ROLE:: Promotion of the PUMB application. Construction of user engagement processes. Launch and optimization of advertising campaigns on Facebook, Google, etc. (both for mobile applications and for the Internet). Management of the flow of creative generation with the help of a team of designers. Budgeting and reporting. Why FUIB? One of the best employers in Ukraine. Professional and friendly team. Remote work. Decent remuneration. Medical insurance. Official employment. Opportunities for career development and professional growth. culture