Digital Marketing Manager for SaaS Products in Engenious

Пряме повідомлення учасника, який розмістив вакансію, з Engenious Nataliia Vereshchaka Assistant Recruiter at Engenious is looking for Digital Marketing Manager for SaaS Products Role Summary:We are seeking a proactive and creative Digital Marketing Manager to spearhead our marketing efforts for our SaaS products. As the driving force behind our marketing strategy, you will identify new customer segments, engage with them on LinkedIn, craft compelling email sequences, and develop engaging presentations and one-pagers. Your role is pivotal in building customer journeys, developing demos, and collaborating with cross-functional teams to guide potential customers through each stage of the buying process.Key Responsibilities:Build and execute a comprehensive marketing strategy focused on product promotion and customer acquisitionResearch and identify new customer segments to expand our market reach.Design and implement customer journey maps to lead prospects through the sales funnel.Develop and execute email marketing campaigns to engage potential customers.Create compelling presentations and one-pagers that highlight product features and benefits.Collaborate with copywriters, designers, videographers, and engineers to produce demos and other marketing materials.Plan and set up Google ads and Facebook ads.Track and present to the stakeholders the results of marketing activities.Qualifications:Commercial experience of at least 3 years in the same roleMust be proficient with a LinkedIn platform to promote SaaS solutions ( see a section below for more details)Proven experience in digital marketing, preferably in the SaaS and IT sectors.Strong understanding of the B2B marketing landscape, particularly in the US market.Experience in creating and managing email marketing campaigns and customer segmentation.Ability to work collaboratively with cross-functional teams to produce high-quality marketing materials.Excellent communication and presentation skills.Strategic thinker with a knack for building effective marketing strategies.Knowledge of the following tools will be a plus: LinkedIn Sales Navigator, Keap, WebinarJam, Google Analytics 4, Mixpanel, Meta BusinessEnglish level - B2+LinkedIn Specific Qualifications:LinkedIn Networking and Relationship Building: Ability to build and maintain professional relationships through active networking, engaging with industry leaders, participating in relevant groups, and connecting with potential clients and partnersLinkedIn Content Strategy: Developing a content strategy that aligns with the professional and business-oriented nature of LinkedIn. This includes creating and sharing valuable content such as industry insights, company news, thought leadership articles, and case studies that resonate with a B2B audience.LinkedIn Ads and Sponsored Content: Proficiency in creating and managing LinkedIn advertising campaigns, including sponsored content, InMail campaigns, and dynamic ads. Understanding how to segment and target the right audience based on job titles, industries, company size, and other professional criteria is essential.Personal and Company Branding: Skill in optimizing personal and company LinkedIn profiles to enhance brand visibility and credibility. This includes using keywords, crafting compelling summaries, and regularly updating with achievements and activities.Engagement and Community Management: Ability to engage with users by responding to comments, participating in discussions, and moderating LinkedIn groups related to your industry, thereby fostering a community around your brand. Show more Show less Тип зайнятості Повний робочий день