Digital Marketing Manager for SaaS Products in Engenious

Company: Marathon Labs USAmarathonlabs.ioRole Summary:Weare seeking aproactive and creative Digital Marketing Manager tospearhead our marketing efforts for our SaaS products. Asthe driving force behind our marketing strategy, you will identify new customer segments, engage with them onLinkedIn, craft compelling email sequences, and develop engaging presentations and one-pagers. Your role ispivotal inbuilding customer journeys, developing demos, and collaborating with cross-functional teams toguide potential customers through each stage ofthe buying process.Key Responsibilities:Build and execute acomprehensive marketing strategy focused onproduct promotion and customer acquisitionResearch and identify new customer segments toexpand our market reach.Design and implement customer journey maps tolead prospects through the sales funnel.Develop and execute email marketing campaigns toengage potential customers.Create compelling presentations and one-pagers that highlight product features and benefits.Collaborate with copywriters, designers, videographers, and engineers toproduce demos and other marketing materials.Plan and set upGoogle ads and Facebook ads.Track and present tothe stakeholders the results ofmarketing activities.Qualifications:Commercial experience ofatleast 3years inthe same roleMust beproficient with aLinkedIn platform topromote SaaS solutions ( see asection below for more details) Proven experience indigital marketing, preferably inthe SaaS andIT sectors.Strong understanding ofthe B2B marketing landscape, particularly intheUS market.Experience increating and managing email marketing campaigns and customer segmentation.Ability towork collaboratively with cross-functional teams toproduce high-quality marketing materials.Excellent communication and presentation skills.Strategic thinker with aknack for building effective marketing strategies.Knowledge ofthe following tools will beaplus: LinkedIn Sales Navigator, Keap, WebinarJam, Google Analytics4, Mixpanel, Meta BusinessEnglish level— B2LinkedIn Specific Qualifications:LinkedIn Networking and Relationship Building: Ability tobuild and maintain professional relationships through active networking, engaging with industry leaders, participating inrelevant groups, and connecting with potential clients and partnersLinkedIn Content Strategy: Developing acontent strategy that aligns with the professional and business-oriented nature ofLinkedIn. This includes creating and sharing valuable content such asindustry insights, company news, thought leadership articles, and case studies that resonate with aB2B audience.LinkedIn Ads and Sponsored Content: Proficiency increating and managing LinkedIn advertising campaigns, including sponsored content, InMail campaigns, and dynamic ads. Understanding how tosegment and target the right audience based onjob titles, industries, company size, and other professional criteria isessential.Personal and Company Branding: Skill inoptimizing personal and company LinkedIn profiles toenhance brand visibility and credibility. This includes using keywords, crafting compelling summaries, and regularly updating with achievements and activities.Engagement and Community Management: Ability toengage with users byresponding tocomments, participating indiscussions, and moderating LinkedIn groups related toyour industry, thereby fostering acommunity around your brand.Sendus yourCV and take anew step inyour professional career!