Digital marketing manager in IT Svit

Digital marketing manager

Kharkiv, remotely

IT Svit invites an experienced, passionate about marketing, proactive and purposeful Digital marketing manager to join our team .

We have a clear goal, we know what we want, we have many plans and we are looking for a professional who is ready to join us in achieving our goals and be part of our joint success.

You will participate in the development of the marketing strategy and be responsible for the implementation of the tactical plan. Attracting new leads is what we will expect from you, as it is the key to growth and new, quality customers, but you already know it well ;)

Go to a more detailed description below and leave your feedback !

We are already looking forward to our meeting with you!

Tasks with which you will work:

- Marketing analysis of competitors. Highlight the important and take into account in our work plan;
—Analysis of the target audience across communication channels (interviews, surveys). Build and update Customer journey map;
— Packaging and further development of marketing materials: advertising creatives, product presentations and cases, websites and landing pages, email campaigns and much more;
— Build communication channels, mainly digital: context and targeting, content marketing, webinars, etc.;
—Constant analysis of the performance of advertising campaigns (we have Roistat);
— Build long-term and effective relationships with external and internal contractors;
— Planning, budgeting, reporting;
—Development of team KPIs and OKRs.

Required skills:

— 3+ years of experience in digital marketing;
—Experience of working with projects in various industries;
—Experience in developing and implementing digital marketing strategies;
—Experience of working with various digital marketing channels (SEO, SEM, SMM, email marketing, content marketing);
—Experience of working with digital analytics tools;
- Experience of working with budget and unit - economy;
- English language - Upper-Intermediate level and above;
—Skills in managing digital lead generation channels for B2B: context, targeting, seo, content marketing, email, social networks. Development of media plans, creatives, positioning;
—Skills for working with analytics: Google Analytics, Excel heavy user;- Experience in conducting user and competitive research (surveys, questionnaires, desk research);
—Basic skills in interface design (Figma);
—Experience with the description of hypotheses;
—Strong project management in web development, marketing and advertising. Skills in working with project management systems: Jira, Trello;
— The ability to effectively build work both with the in-house team and with agencies (advertising, production);
—Experience with CRM systems;
—Ability to do marketing experiments.

Will be a plus:

— Experience working with projects in the DevOps industry;
- The presence of a short presentation of 2-3 cases (can be described in any convenient format, the main thing is the content, not the design).

We offer:

— Competitive wages;
— Flexible work schedule;
—28 calendar days of vacation;
—7 hospital days;
— Tax compensation;
- Work in a coordinated, energetic, effective team;
— A field for the implementation of new ideas;
— Pleasant working atmosphere without bureaucracy;
—Regular corporate online events.