Digital Marketing Manager in FRESH BLACK

September 11, 2024

Digital Marketing Manager

Kyiv, remotely

Hello everyone)

We are a young and very ambitious company FRESH BLACK (we have an Instagram and a website - take a look, you will be interested).

And we also launched delivery in Europe for Ukrainians who miss high coffee and Europeans who want to discover new tastes. Our product is a wild but cool specialty coffee, which we independently find from farmers from all over the world, deliver to Ukraine and reveal it to the full.

And now we need a Digital Marketing Manager

Who are we looking for?

We are looking for an experienced Digital Marketing Manager who is ready to take full responsibility for the development of the digital direction in the Fresh Black company. Your main goal is to plan, implement and control marketing campaigns for three key segments: B2B (coffee for businesses), Ukrainian B2C (retail sales in Ukraine) and European B2C (export and online sales in Europe).

Your responsibilities:

• Strategy and planning: You will develop and implement complex digital strategies for of each direction (B2B and B2C in Ukraine and Europe).
• Team management: You will be able to independently form and manage a digital team, make decisions about the distribution of tasks and be responsible for their results.
• Management of digital projects: You must have practical experience with the main advertising platforms (Google, Meta, other platforms), independently plan and manage projects from scratch to completion.
• Analytics and optimization: Detailed analysis of campaign indicators (CTR, CPA, ROAS, etc.), regular adjustment of strategies based on results, acceptance of data as a basis for further actions.
• European expansion: You will work on the development of the European B2C direction, helping to increase the presence of Fresh Black in the European markets.

What we expect:

• 3+ years of experience in digital marketing of which at least 3 years in positions in product companies or digital agencies.
• Experience in conducting complex digital campaigns in Google Ads, Meta Ads, and knowledge of the basics of other platforms.
• Analytical abilities: high level of understanding of metrics, ability to quickly and qualitatively analyze campaign results, search for optimal solutions and implement changes.
• Experience in the development and implementation of digital strategies : the ability to see the whole picture, create multi-level strategies and implement them in life.
• Managerial skills : ability to organize team work, make responsible decisions and lead projects to successful completion

Conditions cooperation:

• Official registration after passing the trial period

• Opportunity for professional and creative growth

• Self-organized work schedule Mon-Fri, 9-18:00/8-17:00/10 -19:00
• Physical presence in Kyiv is desirable, but we consider candidates from other citiesand country

• High level of trust and decision-making
• Probationary period 3 months

• SP: SP on a trial basis $1,200, after $1,500 + CRI (in detail at the interview)

• Office and production Art-zavod platform, Lisova