Digital Marketing Manager in Headway

Headway is an EdTech startup that creates microlearning products. It is included in the GSV 150 list of the world's most influential companies transforming digital learning and specialist skills. Also, the company is on the list of 50 top startups in Europe with the highest potential to become a "unicorn" within two years, according to market research by GP Bullhound. In the ranking of the best IT employers 2023 by DOU, Headway is among the top five in two categories - "200-800 specialists" and "Leaders in cities" (Kyiv). The company was founded in 2019. In 5 years, it grew from 3 to more than 200 people in the team and opened offices in Kyiv, Warsaw, Nicosia and London. Headway products help develop 80+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. The main one is the Headway application. #1 in the world for downloads in the book samara niche. It is among the top ten educational applications by sales in the US on the App Store and Google Play. Headway has been downloaded by more than 30M users worldwide. Apple brings the application to the top of the App Store in 170+ countries. In 2023, the application became App of the Day in the US five times in a row and received the Editor's Choice award from the App Store. Headway products help develop 80+ million people in the world through concise formats of educational content: samaras, courses, games, infographics. Headway is Ukrainians who work for victory and launch initiatives to help their country. More details here. The core of our achievements and the main value is the team. We believe in people, shared values ​​and that the brave always find happiness. Together with Daryna (User Acquisition Team Lead) and Elena (Product Marketing Manager), we are looking for a Digital Marketing Manager at Web2App flow to be even stronger in what we do. You should definitely contact us if you want to: 1. Experiment. We have an ambitious goal to become the #1 learning platform in the world and there is no single right solution for how to do it yet - so there is a lot of room for action. Do you have suggestions on how to improve our process of interaction with potential users? Great, let's try! 2. Influence the product. You will have the opportunity to make product development decisions and test new ideas together with the team. Analytical mindset and creative approach will come in handy. 3. Test new technologies in the field of digital marketing and participate in closed alpha/beta tests together with our partners - Meta, Google and others. What will need to be done? Create and scale advertising campaigns on our top platform Meta Implement a diversification strategy through testing and launching new traffic sources (TikTok, Google and others); Build strong hypotheses about user behavior and test them using performance marketing and CRO tools; Analyze the EdTech market; Interact with the creative production team: propose ideas for creatives and give feedback on the effectiveness of promotional materials. What do you need to join us? Have 1+ year of experience in marketing, media buying, user acquisition; Have experience with Facebook Ads advertising platforms,Google Ads, etc.; Understand digital marketing tools and metrics; Have strong analytical skills and make data-driven decisions. Know English at Upper Intermediate+ level; Split team values ​​( SELECT ) What do we offer? Professional and personal growth Access to the corporate knowledge base and professional communities from the first day of cooperation. Personal development plan. Compensation for learning English, studying at external trainings, seminars and courses, as well as Business and Management School for employees. Lectures on psychology, culture, literature, history, info-hygiene, in order to comprehensively develop together. Your health is important to us Medical insurance Corporate doctor and massage in the office 100% payment of sick leave Sports classes: stretching, yoga, boxing, etc. Hybrid mode of operation with the possibility of visiting the office You decide for yourself whether to work remotely, in the office or to combine these options. Our Kyiv office is open 24/7 with all safety and health measures in place. We also have offices in Warsaw, Nicosia and London. Corporate vacations In addition to 20 working days of vacation, twice a year we all go on a one-week paid vacation to rest and recharge. Interested? Then send your resume! Together we are a force!