Digital marketing manager in Keyapp

We are looking for a person in the team who is passionate about his work, independent and responsible.

What will be required to do:

— content: develop content plans and implement them, create content for the site, landing pages, advertising creatives, social networks, email newsletter

- control and direct PPC specialist, search for new platforms

- implement and improve the company's marketing strategy

- create and increase demand for the product with the help of marketing tools (lead generation, promotions, SMM activities, etc.)

- work with the website, design, text, conversion for registration

- organize communication with users by creating new landing pages on the site

- look for new platforms to attract customers (youtube bloggers, TG groups, forums)

— analyze the market, target audience, engage in user segmentation

— manage advertising traffic and the company's advertising budget

— conduct an analysis of the effectiveness of traffic channels, teams, hypotheses

— cooperate with the sales department, develop activity marketing for customer retention, NPS control and LTV increase

- work with platform analytics, Google Analytics, Google Ads, Facebook Ads, and internal quarterly reporting

— visit the office 1-2 times a week.

To successfully cope with the tasks, you need:

-English language at least B2+ level (preferably C1+)

- higher education in the field of marketing, sales or business

- experience of working as a marketer with similar tasks from 2 years

- experience of attracting traffic with the help of targeting, SEO, PPC, SMM

- experience of attracting traffic in advertising networks Facebook, Instagram, Linkedin

- knowledge: Google Analytics, Google Ads, Google Docs, Data Studio, Google TagManager