Digital marketing manager in NovaPay

Financial company "NovaPay" (group of companies "NOVA") announces a competition for the position of "Digital marketing manager"

Requirements:

• higher education
• 3 years of work experience in a similar position
• experience in developing and implementing digital strategies
• high level of knowledge in in the field of SEO, UX/UI, management of social networks and online advertising
• knowledge of ASO (App Store Optimization) and ASA (Apple Search Ads)
• skills in working with web analytics tools ( Google Analytics, Ahrefs, SEMrush, Moz)
• experience with content creation and editing tools (in particular Canva, Figma)
• excellent analytical and data skills
• excellent communication and organizational skills
• fluency in the Ukrainian language and a high level of English (Advanced (C1))
• creativity and the ability to think outside the box
• responsibility , autonomy and result orientation.

Main tasks:

• analysis of the market, competitors and target audience
< li>development of a strategic plan to achieve business goals using digital channels
• optimization of content for search engines and stores (SEO and ASO/ASA).
• development and adjustment of advertising campaigns in Google Ads, Facebook Ads and other platforms
• evaluation of the effectiveness of advertising campaigns and optimization of costs
• segmentation of the database for setting up accurate targeting
• monitoring of performance and adjustment of strategies
• preparation of performance reports and making changes to strategies based on received data
• search, integration of new solutions and approaches to promote the company brand in digital channels
• development, tracking of expenses and budget optimization for digital activities.

We offer:

• work in an innovative company in the FinTech segment
< li>official employment
• convenient work schedule from 9:00 a.m. to 6:00 p.m., Friday to 4:45 p.m.
• opportunity to work in a hybrid format
• care for your mental and physical health (health insurance, psychological counseling, corporate sports communities)
• learning and development (English language classes, courses and trainings for professional growth)
• annual salary reviews according to own efficiency
• meetings with famous speakers in the Corporate Club
• mentoring program and support for each new employee
• opportunity to show your talents (we value creative initiative and support it).