Digital Marketing Lead, digital marketer (B2B) in Genezis Ukrayina

Genesis ID Group is a leader in the implementation of solutions for the automation of transport and warehouse logistics, retail, production and medicine. We offer our customers complex solutions that include: Software products — WMS, TMS, YMS, PMS. Zebra Technologies equipment — Premier business partner in Ukraine, importer. iData equipment — exclusive distributor in Ukraine. M3 Mobile equipment — exclusive distributor on the territory of Ukraine. Development and adjustment of sorting lines. Our team has high-quality expertise thanks to many years of experience in implementing solutions: from small businesses to national networks and international companies. Our team is young ambitious specialists who are able to work in a team, support each other and share experience. Who are we looking for? During the war, we try to actively develop and create new jobs. Currently, we are looking for a Digital Marketing Lead (B2B segment) to build a marketing strategy based on attracting more leads, developing new brands (2 hardware brands + 1 software product), developing social networks, entering the European market in the near future .What do we want to get?Building a marketing plan for 3 months/6 months based on the generation of leads in the B2B segment.Development and control of the marketing budget.Definition of KPIs for the marketing team.Regular tracking of KPIs and reporting.Interaction with the sales department, development of the product sales strategy with low turnover. Development and implementation of effective marketing campaigns. Strategy for recognition and promotion of own brands. Management of content marketing strategy for social networks. Management of content marketing strategy for own website. Construction of marketing strategy for 1 year/3 years/5 years for the market of Ukraine and Europe.