Digital Marketing Generalist in VARTEQ

Digital Marketing Generalist Київ VARTEQ isatop technology solutions provider, crafting cutting-edge digital experiences for businesses indiverse industries. Our portfolio includes web and mobile app development, e-commerce solutions, and custom software tailored toeach client’s unique needs. AtVARTEQ, wegobeyond just technology solutions. Wealso prioritize our team’s well-being and success. Weare currently looking for adynamic and innovative Digital Marketing Generalist tojoin our team and work onpromoting aHealthcare SaaS platform. Ifyou are passionate about digital marketing and have the skills and motivation we’re looking for, weinvite you tojoinus. Aspart ofour team, you’ll have the chance tocontribute tomeaningful project and execute strategic marketing initiatives. Qualifications: 3+years ofexperience inasimilar role Proven track record indeveloping and managing successful PPC campaigns Experience leading and managing SEO, marketing database, social media, and display advertising campaigns Demonstrated ability tocreate engaging email content and campaigns Experience inoptimizing landing pages and user funnels Solid knowledge ofwebsite analytics tools (eg, Google Analytics, WebTrends, etc) Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices inonline marketing and measurement Upper-intermediate proficiency inEnglish Previous experience inHealthcare SaaS isaplus Your scope ofresponsibilities: Supervise the development and upkeep ofthe website Ensure the website aligns with design and functionality standards Collaborate with developers and designers toexecute changes and enhancements Design visually appealing email templates Generate compelling email content and campaigns Establish email automation workflows for lead nurturing and customer engagement Create and manage PPC campaigns todrive traffic and conversions Develop and optimize display adcampaigns toenhance brand visibility Monitor adperformance and adapt strategies asnecessary tomaximize (ROI) Write copy for website pages, email campaigns, and advertisements Ensure all written content aligns with brand voice and messaging guidelines Optimize written content for both SEO and conversion purposes What weoffer: Dynamic environment with alow level ofbureaucracy Challenging tasks Education path: boost your skills and knowledge with our regular internal events (trainings, workshops, etc), language courses, and company-paid certifications Growth environment: share your experience and level upyour expertise with acommunity ofskilled professionals, locally and globally Friendly team buildings, cool corporate events Paid vacation, holidays, and sick leaves