Digital Marketing for product IT company in EVOHR Recruiting

Our customer is an international logistics company, and Smart Way is an innovative IT product in the field of logistics, who are looking for an experienced specialist in digital marketing.

The company provides a full range of transport, logistics, customs and financial services, that promote international trade. Smart Way offers a fast and digital customs clearance process aimed at drivers and businesses. With ambitious goals for the next few years, we are looking for a professional to manage and improve the marketing activities of both brands.

Role and Responsibilities:

• < span style="font-weight: 400; font-style: normal; text-decoration: none">Marketing Strategy Development: Develop and implement marketing strategies for Daleth Group (B2B) and Smart Way (B2C), focusing on 70-80 % digital channels.

• Audience Research and Digital Ecosystem Building: Analyze the target audiences of both companies and develop a digital ecosystem of communications to increase brand awareness and audience engagement with the app (downloads, first action).

• KPI management: Set KPIs relevant to business goals, assess the necessary resources to implement the strategy and manage the process of achieving KPIs.

• Advertising Campaign Management: Plan, run and manage advertising campaigns using Google Ads, Facebook Ads, SEO, PPC, ASO, CPA networks, SMM.

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Analytics and Reporting: Develop analytics and dashboards to track key results, actively collaborate with various departments, including the developers of the Smart Way application.

• Team Management: Lead or manage a team to systematically work with social networks.

Requirements:

• Experience: Minimum 4 years in digital marketing with proven results in B2B and team management.

• Skills: Proficiency in Google Ads, Facebook Ads, SEO, PPC, ASO, CPA networks, SMM and other digital marketing tools. Ability to conduct analysis and audits using Google Analytics, Campaign Manager, Looker Studio, Firebase, AppsFlyer.

• Qualities: Initiative, independence, attention to detail, systems thinking, results-oriented, strong communication skills.

• Language: English level - Upper Intermediate.

We Offer:

• Competitive salary based on experience.

• A trusting and mature environment without micromanagement.

• Opportunities for professional growth and development through weekly online meetings with guest speakers.

• An environment to develop your skills and realize your ambitions: the opportunity to work with brands that are developing into innovative ecosystems.

• Professional training support, paid vacation and sick leave.

• Remote work format.

Perfect for:

Professionals who want to use their digital marketing expertise to drive growth and innovation in logistics and IT. If you want to influence the development of advanced products and work in a dynamic, results-oriented team, join the company

How to Apply:

Please send your resume, a cover letter explaining your interest and suitability for the role, and aany relevant work samples or case studies to our recruitment team

We look forward to we look forward to the opportunity to shape the future of logistics and IT solutions together with you!