Digital Marketing Analyst in AddRetail

About us: 

AddRetail is a retail communication agency based in Belgium, renowned for partnering with top brands in the market to deliver exceptional results. With a team of 50 dedicated professionals, we are committed to driving success for our clients. 

Our recent expansion to Poznań offers you an opportunity to join a fully integrated branch of AddRetail and be part of a team that brings expertise and a collaborative spirit to our projects and customers.

Your role: 

As a Digital Marketing Analyst at our Poznan office, you will play a crucial role in our mission to enhance digital performance for our clients. Your key responsibilities will include: 

• Google Tag Manager and GA4 Account Setup: Implement, configure and support our customers during the implementation process. 
• Data Analysis and Reporting: Analyze collected data and present your insights in clear, actionable reports. 
• Advisory Role: Advise clients on attribution and conversion models for their reporting. 
• Proposing Additional Tools: Recommend extra measuring tools to enhance digital performance. 
• Collaboration with Web Department: Work closely with our web department to explore new ways of capturing digital behavior on emerging channels such as digital folders. 

What we're looking for: 

• Expertise with Tools: You can setup and maintain Google Tag Manager, implement and configure Google Analytics 4, produce report and dashboards in Looker Studio/Data Studio.
• Analytical skills: You use collected data, reports and dasboards to draw conclusions, provide insights and recommendations on how to improve digital performance.
• Language Skills: At least B2 level English proficiency. 
• Experience: Minimum of 1+ years in a similar role, whether on the agency side or client side. 
• Team Player: Ability to work effectively in a team and contribute individually. 

Nice to have: 

• SEO Knowledge: Ability to formulate an SEO strategy encompassing technical, functional, and content aspects. 
• Alternative Tools Knowledge: Familiarity with Matomo, Piwik Pro, or other alternatives to Google Analytics. 

Why join us: 

• Integrated Team: Become a valuable member of an integrated English-speaking Polish-Belgian team with a hybrid collaboration approach. 
• Career Opportunities: Be at the very start of our ambition to make Poznan our data hub, bringing numerous career opportunities. 
• Personal Development: Receive time and budget for personal development and training to stay at the top of your domain. 
• Exciting Projects: Work with A-brands in Belgium's retail world, making a direct impact on marketing and business results. 

Recruitment process:

• Intro call: You get to know about Addretail, we check your communication in English, you get a feeling of thecompany vibe (30 mins).
• Competence interview: We talk about your experience and expertise. Normally you also meet your future manager at that stage. (1 hr).
• Decision and offer: If we feel it works for both parties, we present you with an employment offer. 

If you have any questions about this role or the company - reach out to Lukasz on LinkedIn .