Digital marketer / SMM for a clothing brand in The one

Who we need

• Live, open, active, with a love for new discoveries and movement.
• A person who feels the vibe of the brand and is ready to create it together with us.
• Someone who looks for synergy in communication and does not work in "parallel courses".
• Not a formulaic performer, but a thinking strategist and co-creator of the product.
• Someone who knows how to create emotion and desire to join the brand through content.

Main responsibilities

Content and social networks

• Maintenance and analytics of Instagram, Telegram: regular posting, stories, Reels, live broadcasts.
• Generation of photos, videos and texts through AI (MidJourney, Nano Banana, Kling, Krea, ChatGPT) audience.
• Content testing (A/B tests of formats).

Funnels and mailings (with the help of AI assistants)

• Building marketing funnels TOFU/MOFU/BOFU.
• Development of materials for funnels (PDF guides, lookbooks, checklists, videos).
• Configuration and control of autofunnels (email, Telegram, WhatsApp).
• Conducting email marketing: a series of letters (welcome, warm-up, offers, upsells).
• Segmentation of customers in CRM.
• Performance analysis (openness, CTR, conversions).

Analytics and strategy

• Collection and analysis of social network statistics (reach, ER, CTR, engagement).
• Site analytics: customer journey, behavioral metrics, identification of "bottlenecks".
• Improving the site on the constructor (Horoshop, Shopify).
• Formation and implementation of strategic recommendations: what to strengthen, what to abandon.

Influencer marketing and community

• Search and work with creators / bloggers (barter, CPL, CPA, ambassadors).
• Tracking the effectiveness of collaborations (UTM, promotional codes).
• Creation and development of a brand community (online and offline).
• Working with offline points and events: pop-up pages, showrooms, exhibitions, creating a brand atmosphere.

Communications

• Direct control, adjusting scripts for communication with customers to improve conversion.
• Evoke emotion through content and create a desire to join the brand.
• Maintain the tone of voice of the brand in all channels.

Requirements

• Experience in digital marketing / SMM from 5 years.
• Understanding the specifics of the fashion sphere and marketing community.
• Proficiency in AI tools: MidJourney, Nano Banana, Kling, ChatGPT, Krea, Canva AI
• Strong analytical, strategic thinking and decision-making skills.
• Responsibility, systematicity, attention to detail.
• Quick learning of new tools.

What we offer

• A brand with a clear idea: comfortable everyday clothes as a tool for high spirits from life.
• Automated processes with AI assistants to focus on the main thing - we save 80% of routine work.
• Space for creativity, new ideas and non-standard solutions.
• An atmosphere of co-creation and synergy, without micromanagement.
• Working with a live audience looking for freedom, comfort and style.
• Flexible format work: remote or hybrid.

Additional advantages for the candidate

• Opportunity to influence the development of the brand from the inside.
• Creative projects: shootings, collaborations, participation in the creation of collections.
• International context (Ukraine + access to Europe and the USA).
• Receiving % of profits subject to the fulfillment of certain KPIs
• Working without bureaucracy, directly with the founder of the brand.