Digital marketer (part time) in Gorgany — eksperti z turistichnogo sporyadzhennya

Digital marketer (part time)

We at Gorgany try to be ahead and set trends. It is important for us to create something valuable, meaningful, and necessary. We are constantly improving, trying new things, experimenting and all this in order to give our customers the best possible experience.

We We are inviting a marketer to the Digital team who will be able to create and implement an omnichannel digital strategy that will be an integral component of brand development and strengthen Gorgany's sales. If you are inspired by ambitious goals and you are ready to start a new exciting journey - we are waiting for you in the team.

Role:

• Participation in the development of omnic digital- strategies for attracting and retaining customers
• Launch of SEO optimization projects to ensure high positions in search engines
• Management and launch of targeted advertising campaigns in social networks
• Email management -marketing (development of approaches and concepts; collection and segmentation of the contact base; creation and sending of personalized email campaigns)
• Management of paid campaigns: planning, launch and optimization of paid campaigns in Google Ads, Facebook Ads and other platforms< /li>
• Analyzing the effectiveness of advertising campaigns (tracking key indicators) and adjusting campaigns to improve results
• Research using online analytics of the customer journey and customer experience and formulating proposals for their improvement
• Coordinating with e-commerce and marketing to ensure strategy integrity and improve the customer journey
• Interaction with IT and developers to ensure technical implementation of marketing initiatives and product improvement

• 3 years of experience in digital marketing (with SEO, SMM, PPC and email marketing)
• Experience with analytical tools (Google Analytics or similar)
• Knowledge of SEO optimization: ability to use tools to analyze and increase visibility in search engines
• Ability to plan and optimize targeted advertising campaigns in social networks
• Skills to analyze user behavior, effectiveness campaigns and other key indicators
• Analytical thinking, creativity and innovative approach
• High communication skills and proactivity
• Product mindset - focus on creating and developing a product that has value for users

Skills that will be an additional advantage

• Knowledge of the basics of UX/UI design
• Work experience with developers in the format of implementing ideas for product improvement
• Understanding of omnichannel marketing and integration of online and offline channels
• Experience of hiking in the mountains or other outdoor activities

About team interaction

This role is new at Gorgany and at the start of cooperation, the direct supervisor will be the head of e-commerce. However, the interaction itself will be built according to the format of hybrid subordination. The digital marketer will work closely with both the e-commerce department and the marketing department in order to ensure the integrity of the strategy for online + offline channels and the effective implementation of digital initiatives taking into account the overall goals of the company.

This role involves a high degree of integration between departments: regular joint meetings and exchanges of information.

Our culture">font-style: normal; text-decoration: none; weight: 300">We are free, real and happy. We create the same environment around us and look for such people in the team. We have freedom of ideas, their implementation, quick solutions and implementations, partnership relations with the founders. We inspire to travel, fill life with meaning in a free world and in harmony with nature.

About Gorgany

• We are building a network of specialized stores, which provides expert recommendations on the selection of tourist equipment
• Developers of their own e-com product, which leads the Ukrainian market of tourist equipment
• Exclusive representatives of world outdoor brands in Ukraine: Osprey, Salewa, Dynafit and others
• We ourselves design and manufacture equipment for travelers - Turbat
• We create social projects that develop outdoor culture, and today - bring us closer to Victory

What to expect from us?

• Proactive and charged Gorgany team, opportunity to work in an environment of talents and open-minded people from outdoor
• Ambitious challenges and creation of the strongest player in the outdoor market
• Opportunity combine work and passion for travel and active recreation
• Opportunity to join social projects
• Competitive social package that includes health insurance
• Discounts on equipment in our stores

Format ppart-time

• part-time employment
• office in the center of Lviv at St. Skoryka, 20

How about us the interaction process is underway:

• we are waiting for your resume
• prescreen call with the recruiter
• interview with the manager
• final interview with the founder of Gorgany
• offer and invitation to the team

If you have additional questions, feel free to contact:

• Recruiter: Dar?ya
• Telegram / Linkedin / daria.lohvina@ gorgany.com